By Christopher V.
Interest in big data is growing extremely fast in various industries. However it is having great success in the entertainment and media industry. Due to these two areas existing for the sole purpose of consumer interests, big data can majorly affect consumer response if the data is used efficiently. “Most traditional media companies aren’t very good at understanding data. Their pure digital competitors – technology-based media companies Facebook, Google, and Netflix – are the best of breed” (Kim). These companies have been the most up to date and have learned how to use big data more efficiently compared to other companies. Social media websites have also begun to take advantage of big data. “They could use users’ access times and locations to identify insomniacs to advertise sleeping pills, or could analyse data on users’ age and sexual preference to target advertisements for adult products” (Obole).