Data Analytics

Machine Learning in Government Services {0}

By Robert L.

Machine learning is a type of “artificial intelligence that provides computers with the ability to learn without being explicitly programmed” (Rouse). With machine learning, the machine should be able to analyze data from a database or from user inputs, adapt to the different sets of data, and make important decisions based on that set of data; this should theoretically help provide the best course of action to take. The government can greatly benefit from machine learning especially when its purpose is to take care of their citizens through provided government services. So making the right decisions for the citizens is critical because their lives may depend on it. The use of machine learning can be found being tested in service sectors such as in police and fire departments, where their main purpose is to make sure citizens are safe. read more...

Machine Learning in the Entertainment Industry {0}

By Roberto H.

Machine learning deals with a computer being able to absorb information on its own in order to solve problems. Computers are able to self-teach themselves by reviewing lots of examples and then putting their knowledge to the test. There are two types of machine learning which are used for the computer to be able to teach itself. Supervised learning involves giving the computer both the problem and the solution to the problem in order to distinguish how to solve certain types of problems. Unsupervised learning involves giving the computer information without any possible outcomes in order for the computer to be able to discover a solution with only inputs (Louridas, 2016). read more...

Machine Learning in Engineering {0}

Hawkins T.

When discussing machine learning in the engineering industry, people have a few misconceptions of the benefits or uses of machine learning or AI in this field. A lot of science fiction imagery is introduced by today’s movies, media, and expansion of technology. This area however, isn’t only concerned with self sufficient robots as we had thought. A lot of machine learning in this industry is concerned with efficiency in the decision making process, and making well informed decisions with the help of machine learning to make these decisions. The application of these machine learning systems can be beneficial, as they can allow you to input lots of data into the system, that could not only help in decision making, but also solution implementation. This can be done, when machine intelligence units are able to learn from the data they are given, and evaluate it through a series of algorithms that could eventually produce a model or framework that an engineer can use as a supplement to his knowledge, to make the most informed decision. read more...

Machine Learning in Education {0}

By Jordan G.

An overwhelmingly large amount of new technologies are being introduced quite frequently. With that in mind, the assimilation of said technologies into our everyday lives is inevitable. One specific technology continually gains momentum each and every year. That technology is machine learning, “a subarea of artificial intelligence that provides computers with the ability to learn without being explicitly programmed” (Rouse, M 2016). Machine learning focuses on computer programs that have the ability to modify themselves when new data is introduced. Due to this industry growing rapidly, private companies have been the frontrunners in investing into machine learning in education. The goal of machine learning in education is to increase efficiency in the classroom, while ensuring the learning process does not diminish.
In society there lies a stereotypical formula for learning in a classroom. A student is given a textbook. The student is then matched with other fellow students to an instructor. The instructor proceeds to teach the students the material in the textbook in a hierarchical fashion, from the beginning less difficult chapters onto the harder chapters. Along the way the student is assessed on how well he or she understood the material through the use of exercises, exams, and projects. As companies continue to invest in education with machine learning, the company’s goals are to change the formula and create a more personal learning environment for students. A main problem from the typical classroom setting is the probability of several students falling behind in the curriculum. Machine learning in education aims to support those students who do tend to fall behind, by creating curriculums based on their personal performances.
The idea is that machine learning algorithms can improve the educational process. In fact Arizona State University decided to experiment with this approach. In order to help guide students through basic general education requirements, the university enrolled 7,600 students into three entry-level math courses while being overseen by 50 instructors. The experimental course, known as Knewton encouraged the Arizona State students to learn at their own pace, leading to 45% of students finishing four weeks early (Fletcher, S 2013). Along with the early completion-rate, the university observed a 17% pass rate increase in the math courses and 56% decrease in the withdrawal rate. Knewton works to identify immediately, each student’s strengths, weaknesses, and learning patterns. Knewton’s adaptive learning works by observing a struggling students weaknesses and delivering content to increase the student’s proficiency on their weakness. Once Knewton has detected a proficiency on a specific subject, Knewton will direct the student to a new activity (Knewton.com).
DreamBox is solely a math readiness tool with a target on students at the elementary and middle school levels. It encourages students in kindergarten through eighth grade to play educational games if the games relates to their own personal lesson plan. DreamBox uses machine learning to assess over 48,000 data points in order to help pinpoint the students’ academic needs on certain lessons. DreamBox also focuses on which lessons are essential to be taught in the future to further develop the student’s mathematical abilities. DreamBox’s math lesson plans are also aligned to accommodate to the state regulatory Common Core standards. In order to measure the effectiveness of DreamBox, Harvard University studied the value the program held in the Howard County Public School System. The results showed the students who spent more time on the DreamBox saw larger gains in their overall achievement in math. It also was indicated after a student followed the DreamBox’s adaptive lesson recommendations, the student saw faster knowledge gains. The DreamBox was even successful in aiding students to achieve higher scores on interim tests as well as state tests. But as noted by the study, the impact of products like Knewton and DreamBox are encouraging, but results can sometimes be mixed (Harvard.edu).
Many combatants of machine learning technologies in the classroom dislike the fact instructors are becoming more and more obsolete. The argument is from some individuals who prefer to learn “the old fashioned way.” A high school social studies teacher named Gerald J. Conti fears machine learning in an educational environment is creating “an educational monoculture,” where a large amount of focus is being placed on STEM subjects (sciences, technology, engineering, and mathematics) (Fletcher, S 2013). Whether or not in the future this becomes entirely true is up to whoever implements these programs and the intensity at which they are encouraged upon the students. From Harvard’s study, it was noted DreamBox’s were sometimes only used in certain situations, such as for low-achieving students and after-school learning. If the common worry from the population is that of Conti’s, then it will be important a balance between the old fashioned way of learning and the new machine learning tools is met. If the technology is used in a similar fashion as the Howard County Public School System; such as for extracurricular help, it can lead to introducing common opponents to the familiarity of the technology and the benefits. But it is certain as the technology evolves, the education industry will continue to want to integrate machine learning tools into the curriculum. It will be entirely up to the education industry to accept the new norm, for the technology has already proven itself as well as being more cost efficient. read more...

Machine Learning: Consumer Products and Services {0}

By Alexander E.
With the evolution of machine learning, computers have the ability to learn without being programmed by using algorithms to iteratively learn from data. Machine learning is similar to data mining in that they both look for patterns in data. It then uses that data to perform tasks without being explicitly programmed. Machine learning has been developed in consumer products and services, which are items that are purchased by individuals or households for daily consumption. The impact of machine learning has increased the ability to anticipate consumer needs and help consumers make decisions without using their input. When dealing with consumer products and services, machine learning produces many benefits, utilizes tools and software for data to be processed, and faces challenges in the process.
Machine learning can be classified into two different types including supervised learning and unsupervised learning. In supervised learning, there are input variables and output variables in which the input data can predict the output for that data. This algorithm compares the actual and correct output to find errors so that it can modify it. Unsupervised learning is when the system has input variables without output variables and has to figure out what the data is showing. In this algorithm, there are no correct answers.
For machine learning to perform, it requires tools and software that provide functionality. According to the InfoWorld.com article, one of the open source tools used is called Shogun, which is a machine learning library written in C++ used in: Java, Python, C#, Ruby, R, Lua, Octave, and Matlab. (Yegulalp, 2014). Another tool is called Accord, which is a machine learning and signal processing framework for .Net. Signal processing is “a range of machine learning algorithms for images and audio that stitches together images or performing face detection.” (Yegulalp). H20 is used for business processes, including fraud or trend predictions.
Consumers can benefit from machine learning in many ways. For example, machine learning makes it possible for consumers to personalize their online experiences without having to input any data. In the Wired.com article, it mentions that “from a consumer perspective, everything that is performed online, every sales process, product interaction… is being tracked by various sources.” (“Use Data to Tell the Future: Understanding Machine Learning”, 2014). Machine learning can be effective when perceptions need to be found from Big Data that’s always changing and diverse. It can outperform traditional methods on accuracy, scale, and speed. These methods are highly superior when analyzing potential consumers across data from many sources including transactional and social media sources. (“Use Data to Tell the Future: Understanding Machine Learning”). There are services like Netflix and Facebook that predict future outcomes for the users. When watching favorite shows on Netflix, it can generate suggestions based on user preferences. Facebook and other social media have the ability to collect data from users and present suggestions of what friends to add or what pages to like.
An application that is using machine learning is The North Face, which is a U.S. outdoor apparel and retail store. The ComputerWorld.com article discusses how North Face created the Expert Personal Shopper that is an online shopping assistant. (Gaudin, 2016). This system asks questions based on what the consumer may be using his/her desired product for. It then offers the best choices based on the criteria selection. Another consumer service that is using machine learning is Amazon. According to TheNextWeb.com article, Amazon is using machine learning to make an improvement in product reviews. (Ghoshal, 2015). The company wants to upgrade the system so that reviews can be more helpful to consumers on products. Amazon also wants to help consumers to learn about the manufacturer changes of existing products that are yet to be announced or mentioned.
Machine learning deals with challenges in the system. It requires a huge amount of data from humans to understand different concepts. In TheVerge.com article by James Vincent, he talks about how big firms like Facebook or Google have a copious amount of data to improve machine learning systems. (Vincent, 2016). On the other hand, small tech firms don’t have the luxury in the same amount of data. Another challenge is having artificial intelligence be able to do multiple tasks at once. The current systems are able to be efficient in whatever task they are designed for, but are not able to fully multitask. The third major challenge is trying to understand how artificial intelligence comes to its conclusions. Machines aren’t fully advanced in thinking exactly like humans which limits its capabilities.
In conclusion, machine learning can benefit consumer needs in the future with the expansion of artificial intelligence. It has the potential to analyze what consumers desire and make recommendations or suggestions based on personalization. Consumers will be able to produce less and less input data for their personal needs with the growth of machine learning. read more...

Applications of Machine Learning in Advertising and Marketing {0}

By Germaine A.

For years now, machine learning has been an integral part of the advertising and marketing industry. With so much data pouring in from users, effective leveraging that data requires the help of machine learning. It is no wonder that advertising agencies are using machine learning to more effectively cater to potential customers through personalized advertising and returning customers by offering more effective customer service and support (Biewald 2016).
In the domain of web-based advertising, machine learning has made its mark known. Since ads are sold on a per-click basis it is useful to know how effective they are before committing time and resources to their deployment. In the past, advertising firms relied on simple human intuition. However, to gain a competitive advantage they need more: enter ad click-through rate prediction. Google’s AdSense is a juggernaut in this arena. Utilizing machine learning for predicting ad click-through rates, Google AdSense can maximize advertising effectiveness by honing in on a user’s particular wants and needs to provide a tailored experience using data pulled from search history, page dwell time, website content, and click behavior (McMahan 2013). A number of advertising applications such as sponsored search advertising, contextual advertising, display advertising, and real-time bidding auctions have benefitted from the increased efficiency from ad click-through prediction.
Moving from cyberspace to human space, machine learning-augmented advertising continues to flourish. Data intelligence firms are seeking ways to tie in a customers’ digital footprint with their footprints in the real world. That is, matching a user’s browsing data on an online store to their buying habits at a physical store location. Firms like Qualia are using an opt-in location system to collect information by pulling from GPS and wi-fi signals and integrating them into machine learning algorithms so that advertisers can offer specialized services and recommend commodities (Qorbani 2017).
In the customer relations theatre of marketing, machine learning is also making large strides. Gone are the days of having the user fill out forms with varying degrees of accuracy, instead machine learning can produce help tickets by gleaning relevant information from the substance of the user’s complaint directly (Biewald 2016). The result is efficient ticket tagging and routing, saving time and money for any firm’s customer service department.
The benefits of machine learning aren’t limited to fully automating processes: it can also augment a marketers’ skills and bolster their toolset. Salespeople face the problem of personalizing messages to every potential customer while also reaching out to a large number of people. The email analytics platform offered by Nova provides a solution. Integrating directly into the salesperson’s gmail inbox, Nova’s software tracks the rates of potential customers’ clicks, reads, replies, and bounces to the salesperson’s correspondence and correlating it with public data (Matney 2016).
As with any new technology, machine learning is not without its limitations and concerns especially in the field of advertising and marketing. Even if information is publicly available it does not necessarily mean that accessing it and correlating it with other sources is not a breach of privacy. The main advantage of machine learning is in “filling the gaps” and it is precisely this feature that makes the potential breach of privacy so severe, especially if location services are involved. It allows, potentially, for a corporation to track a person’s movements and location at any time. Even assuming that corporation is entirely benign, a data breach can put many customers at risk. For customer service, machine learning cannot replace a true one-to-one client interaction no matter how much it can streamline.
Machine learning-augmented advertising and marketing is a powerful tool to reach and service customers. As this technology grows and matures, it will no doubt form a greater part of the advertising industry.  read more...

Database and Data Mining for Consumer Products and Services {0}

By Jonathan C.

A successful business needs to have quality products and services. Today, to achieve both at the same time with efficiency, business must have a way to achieve the data collecting, storing, analyzing and sharing the information. The introduction of computer enabled business a new way to deal with increase data instead of pen and papers. Some company have their database as early as 1970s. Per Jianfeng Wang, Wal-Mart’s database of programs and control systems were activated in 1972 for store and management levels use. At the early stage, the database is mostly used for product distribution and communication between the suppliers and retailer. Moreover, per Constance L. Hays from The New York Times, database and mining for consumer did not start until early 2000. Now many major business services such as retail, banking, insurance, health, and many more are using database and mining to benefit their relationship with their customers. The world of marketing has change from product-orientation to customer-orientation. read more...

Machine Learning Applied to Agriculture {0}

By Johnny C.

Technology is always changing and growing. In the modern day, advancements in technology come at exponential rates. One of the fastest ways to get ahead in an industry is by investing in cutting-edge technology. Agriculture is a huge part of the economy and is very important in sustaining countries. A more recent development in agriculture industry, is machine learning. Machine learning is a type of artificial intelligence that provides computers with the ability to learn without being explicitly programmed (Rouse, 2016). An example of this is, is an advancement made by biologist David Hughes and epidemiologist Marcel Salathe. “They fed a computer more than 50,000 images, and by learning on its own, the program can correctly identify 99.35 percent of the new images they throw at it.” This is a huge advantage for farmers, allowing them to understand what is affecting the crops, and finding faster ways to cure them. Machine learning can also help discover the best times and locations for crops, maximizing the yield. Although there are limits and challenges to machine learning, it is capable of pushing the boundaries in agriculture. read more...

Data Mining and Database use in the Construction industry {0}

By Mackenzie B.

With the advancement of technology and our ability to pool and collect information digitally, we’re able to minimize the collection of previously written copies of work and compile them into simple small archives of information. Where previously files, folders, and endless drawers of signed documents were once stored; Databases allows us to maximize the efficiency of the construction industry ranging from a collection of completed land permits, to legal documents and leases, to client information and a collection of parts for labour. Having engineers being able to pre-test their designed structures and building managers and clients being able to understand how strongly designed their structures are, are some of the most important steps in creating a well built building. read more...

Real World Product Database {0}

By Aerold B.

A product or a service is the bread and butter of all businesses. Every business needs to keep track of every item that they sell. Whether it’s the current stock of a product or the product’s location. In the past, businesses do not have a computer to keep track of their products. Instead, they use paper to communicate and keep track of every product that they sell. These papers are installed in cabinets so that it can be accessed in the future. The introduction of personal computing revolutionized how businesses store their data. Database replaced cabinets. According to AJ Graham, there are several types of databases that have been around since the 1960s. It was not until the 1970s when the most commonly used type of database was created. This most commonly used type of database is the Relational databases. Database made it easier for businesses to keep track of their product. Database also made it possible for businesses to enter their product data in the cloud and can be accessed by authorized employees in the company. Database are also used for business services such as banking, insurance, and transportation services. read more...