Database Design and Development

Data Mining and its Use in Everyday Life {14}

by Erin S
Every day 2.5 quintillion bytes of data are created and 90 percent of the data in the world today were produced within the past two years. Because the amount of data is growing and at such a large rate, the challenges of handling this data with the intention to use and to apply it using tools such as data mining has become more and more complex, and has caused a constant need to scale up to the large volume of data that must be interpreted. With this large influx of new data and information comes many new opportunities to use and to apply data mining. This most often seems to apply in a business sense, used in order to “improve customer service, better target marketing campaigns, identify high-risk clients, and improve production processes” or in other words to make money, such as when Walmart learned that people have a tendency to buy more Pop Tarts when there was a hurricane warning in the affected area and instructed store managers to place Pop Tarts near the entrance during hurricane season in order to boost sales. Other companies such as Facebook and Twitter make use of this data by selling it to other companies who then apply data mining better market their products by finding new customers  or by  better targeting their products to existing ones. However, data mining isn’t only useful to businesses. It can also affect different aspects of a person’s everyday life. read more...

Ethics and Database {16}

by Kaly T
Every day billions of users’ access search engines such as Google or Bing.  The amazing thing about these search engines are that they essentially comb through millions of databases in a matter of milliseconds to give you the results you are looking for.  A database is a place where an organization can store a large amount of information and records.  The application can be found in a wide variety of subjects, some good some bad.  This is where this article takes its direction.  Databases can contain very sensitive information and require a great deal of ethical and moral values to ensure its proper use.  Ethics and morals boils down to what is right and what is wrong, in this case, ways to use databases. read more...

Chemical Storage {5}

by Antony S
Computers and technology are growing at an astronomical rate, according to Moore the advancement of technology is doubling every 18 months and don’t we see it. This advancement is calling for an increase in the amount of storage due to the fact that everything we do on devices that use and store information. The rise of social networking and other business related needs are what is fueling this rise in information consumption. How do we as consumers of this extraordinarily large market of technology keep it growing. Well the answer to that is to keep developing. Like stated everything that we develop would need to be stored, which if we keep growing might become a problem. Due to the rising need for information storage capacity researchers at MIT and all over the world are looking into a new form of storage that has the potential to have unsurmountable data storage abilities. This new media is not in a conventional display, it is in a micro-structure, DNA. read more...

Never Say Anything {6}

by Tony R
In today’s post 9/11 world our freedoms are even more curtailed as our online activities are being monitored and our online communications are being stored by such agencies as the NSA to potentially be used against us. As well, individuals are giving away their information to any social media outlet that asks them. Databases are increasingly storing our private information and will continue to for the foreseeable future as individuals freely give up their private information at the click of a mouse today. read more...

CRM(Customer Relationship Management) {9}

by Ashwin R
The Customer relationship management (CRM) is about the management of the clientele, their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people, technology and the business process in the quest to protect the existing clientele and provide opportunities to further enhance the circle of customer’s satisfaction. According to the company Arvato a leader in CRM, “develops and operates customer clubs, customer loyalty programs, and individualized bonus programs for end customers and business partners, as well as carrying out special promotions and other personalized incentive arrangements.” So in the quote above the company states that without their CRM they would not be able to achieve customer clubs and loyalty program. CRM is the reason why such things as flyer miles and credit card points exist. The CRM is the catalyst that provides useful help about the customer and the business dimensions that is defined by the customer reviews and satisfactions. This useful information provides highly useful insight about the customer and their behaviors. This in turn helps the marketers establish their target audience and such. read more...

FBI & Police Use of Databases {20}

by Romualdr

FBI & Police Use of Databases

It is commonly known that the Federal Bureau of Investigations use databases in aiding criminal and terrorist investigations. However, what isn’t known are how these databases actually function and the information that these databases hold, in the sense that Americans have only an idea of how they work. The FBI’s databases are held confidentially and are not viewable to people for obvious security reasons; however, some widely known databases are the NCIC Database, IAFIS Database, and the CODIS Database, along with descriptions of their functions. These databases aid the FBI by improving the efficiency, speed, and availability of information in solving crimes, finding missing people, and fighting against terrorism. FBI databases are related to the course because they use many ERD models which contain entities, relationships, and attributes in organizing the database in order run queries on suspects. read more...

Cloud Computing in Business {19}

by Luilly M
Cloud computing is an emerging technology that is becoming a option for business to move from traditional physical storage to cloud storage. Many big name companies, such as Google, Amazon, Microsoft, have started the transition to move some of their data storage and use cloud technology.”80 percent of the large companies in North America that it’s surveyed are either looking at using cloud services—or already have. The market is on its way to generating $100 billion a year.” (Griffith) . This gives an idea of how popular the idea is and how the market for it is growing.
So, what is cloud technology? Cloud technology is simply storing and accessing data and programs over the Internet instead of hard drives. “Cloud” is not actually a cloud but the Internet itself. Surprisingly, we have already interacted with cloud technology already whenever we upload a photo to a photo hosting site, such as Flickr or Photobucket. read more...

Improving Life Through Databases {11}

by Alyssa M
We have discussed as a class the many uses of databases in regards to business purposes, but databases are useful on a personal level as well. In fact, there are many people that utilize databases every day without even realizing it. According to Levent Orman, “Database application systems are designed to collect, store, retrieve, process, and present large quantities of information.” While this definitely applies to business applications, it can also be applied for personal usage as well. We deal with “large quantities of information” all the time, so why not use databases to organize it all and help us improve ourselves? This idea is the principal behind many of today’s technology and applications that we take for granted every day. read more...

Sports Use Database Technology {12}

by Binliang
In American sports is the most poplar entertainment for everyone. When I watch NBA and NFL game they mention that how technology help the coach to make decided for the match line up. So I want to know how much did technology help them, I decide to do this research on how sports using database technology to keep track the players and teams statistics to help the team get more wins, and how they use Global Positioning system track player data to improve the player’s strength. read more...

Managing Big Data {2}

by Alex L

The exponential growth of computed data has become more and more difficult to manage.  Big data  refers to a collection of data that can be so large and complex, that traditional data management techniques cannot consistently manage due to the unpredictable variation in data.  Any average person today generates large amounts of data daily, with their mobile devices, computers, and Internet activity and behaviors.  All of these bits and details of data can add up to a significant amount.  Big data challenges are characterized by volume, velocity, and variety.  Volume is big data’s greatest challenge because even though some companies may be able to store vast amounts of data, they are not able to process it into meaningful information due to its sheer size.  Velocity is the “speed” in which the data flows.  Some organization’s servers cannot handle the increasing amount of demand.  In addition, large amounts of unstructured data such as photos, audio, and video have begun to flood in from the multitude of social networking outlets such as Facebook, Twitter, and YouTube, and are constantly streamed in real-time to billions of users.  Within the past decade, the significant increase in mobile products, such as cell phones and tablets, have also largely increased the demand for data services.  Lastly, the immense variety in data types make organizing and interpreting such data cumbersome.  Cisco forecasts that by 2017, annual global data center IP traffic will reach 7.7 zettabytes, or 8.26 billion terabytes. read more...