E-Business

CRM(Customer Relationship Management) {9}

The Customer relationship management (CRM) is about the management of the clientele, their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people, technology and the business process in the quest to protect the existing clientele and provide opportunities to further enhance the circle of customer’s satisfaction. According to the company Arvato a leader in CRM, “develops and operates customer clubs, customer loyalty programs, and individualized bonus programs for end customers and business partners, as well as carrying out special promotions and other personalized incentive arrangements.” So in the quote above the company states that without their CRM they would not be able to achieve customer clubs and loyalty program. CRM is the reason why such things as flyer miles and credit card points exist. The CRM is the catalyst that provides useful help about the customer and the business dimensions that is defined by the customer reviews and satisfactions. This useful information provides highly useful insight about the customer and their behaviors. This in turn helps the marketers establish their target audience and such.

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From Cash to Hash {14}

We are currently experiencing a peak of novelty. The world that knows the fundamentals of acquiring and exercising currency has now been faced with a revamped version of credit. This new version of credit is a product of ailments and potential that currently plagues old world bill and coin while shifting power and ownership to those entitled to their own funds. This paradigm shifting object is the Bitcoin.

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Comparing your site performance using Competitive Analysis Tools {5}

Today, companies are more competitive than ever and with the e-commerce boom companies are constantly competing to be on top. This is when competitive analysis tools come to play. What is this mysterious thing called competitive analysis tool? It is an application that helps compare your company with the competition. Well, what are we comparing? We are comparing the keywords used, how our site structured, to have some kind of social media presence and many, many more. Later, I will list some popular websites that companies use to stay on top of the competition. It will allow companies to see where they stand and whether to change certain tactics to either get ahead or to stay ahead. There are many advantages as well as some disadvantages. It can put companies in a very risky scenario that could prove costly, but the benefits outweigh the negatives.

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Magento eCommerce Software {4}

In the beginning of the internet age, businesses had different uses for the internet and now as we fast forward to 2013 the internet age has changed once again! Today, the internet is a big part of our daily lives and even more so with online shopping. I can safely assume everyone reading this has bought at least one item off the web. As technology continues to grow and make our lives more and more simple; there’s a company called Magento that’s actually making businesses and organizations lives even more simple with their websites. Well, what is Magento you might ask. Magento is an open source eCommerce software platform that allows developers to create and develop websites with ease. Allowing developers to really give their company the personality it deserves. Since, Magento is a small company, in 2011, eBay acquired Magento giving the company more resources to expand and continue to develop its company software as well as improve eBays current sellers.  Roy Rubin co-founder of Magento said in a QnA session with Power Retail in Australia, “In 2010, PayPal became an investor in the company, and in August 2011 eBay acquired the business.” (Philips, 2012) This now gives Magento a larger reach and can now better develop its software. Although, this software makes companies feel more at ease with the development of their sites, it is an OPEN SOURCE program which posses security threats which we will discuss in a little bit.

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MySQL: A threat to bigwigs? {1}

David Kirkpatrick, of Fortune.com and contributor to CNN Technology, writes in his article, “MySQL: A threat to bigwigs?” that MySQL is the rising Linux of backend systems. He begins by explaining the structure of MySQL (which is based on the SQL language) and the structure of general open source software. Because MySQL is open source, it has a lot more potential to grow when placed next to the pace and speed that commercial software is growing because of the huge “fan base” of developers that open source attracts. The catch: not only are these “fan” developers users of MySql, but they are required, by MySQL’s ethical policy, to share any changes they may have made to the code to the MySQL database – which is in the end a win-win situation for both developer, end user, and MySQL as a public service. As Kirkpatrick points out in a citation of a quote made by MySQL CEO Scott McNealy, huge companies like Yahoo and Google depend on MySQL to get their work done – and if they can do it, so can smaller companies. Compared to a $395 per year for a server, compared to Oracle’s $20,000, MySQL is a no brainer. Kirkpatrick ends by stating that although there are still shortcomings in the free opensource software, MySQL has a huge future ahead of it, as confided in the confident words of it’s CEO, Scott McNealy in saying, “People ask me ‘What’s wrong-why are you leaving money on the table?’ We say ‘You should ask the other database companies what is wrong with their cost structure.”

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Developing Mobile Database Apps {1}

Learning about application development and databases go hand-in-hand with each other. Speaking of hands, we frequently would like to access databases through a mobile device. In the journal “Building Database-Powered Mobile Applications” we can learn of the different API’s available to create applications on mobile platforms. API’s covered include those for Android, Symbian, Windows CE/Mobile and Windows Phone (sorry Apple isn’t covered!). For most of the OS’s, SQLite may be used. SQLite has some restrictions on it’s data types and does not support certain other features normally used in SQL server.

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Why do We Learn ASP.NET? {1}

Information Systems (IS) graduates need to learn a way to find a good balance between the old and new technology which constantly grows more complicated when a new technology is introduced into society. The one of the main reasons why Microsoft’s ASP.NET technology is useful is because it can integrate mainframe and client/server technologies. The authors stresses that for proper operation of IS and Visual Studio.NET, IIS (Microsoft’s Internet Information Services) must be installed before Visual Studio. Luckily like the tip suggested our teacher gave us a short introduction to the software.

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Hosted Database Called ‘Storage’ by SimpleGeo {1}

This article talks about the upcoming services and products from SimpleGeo. SimpleGeo is a company that originally wanted to create location-based games, but they found out that the tools they needed did not exist yet, so this sparked an idea to go into a different direction. That direction lead them to the development of two products, Places and Context. Places is a database consisting of points of interest, and Context allows developers to query for data relevant to a given location. So now they have Storage, which is a hosted database. Developers can use this to retrieve data that has location information associated with it. Storage is hosted, so there can be outsourcing for infrastructure issues. SimpleGeo charges by the usage which is 25 cents per 1000 data calls and 10 cents per 1000 records stored. It also uses a tree structure for managing the data. This results in more efficient queries to be made. There are high hopes for Storage, hoping it will be able to become a definitive solution for managing location data.

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CISPA and Privacy {1}

In an article found in Computerworld.com, it talks about how the CISPA (Cyber Intelligence Sharing and Protection Act) Bill raises concerns about privacy and how the data will be harnessed and used. The purpose of the bill is to ” make it easier for Internet Service Provides and Internet companies to collect and share cyber threat information gleaned from their networks with federal agencies like the U.S National Security Agency” (Vijayan, 2012). Privacy advocates and civil rights group disagree with the bill. The bill has been passed in the House of Representatives and is moving on to the Senate. Some of the reason why groups oppose is because “it would undermine fundamental privacy protections granted to Internet users under multiple statutes, including the Federal Wiretap Act and the Electronic Communications Privacy” (Vijayan, 2012). Those who are for the bill include high tech companies who want improved cyber security to keep hackers at bay. They say that the bill is vaguely worded and would pose a bigger problem since it would allow internet providers and internet companies and share a lot of different data with the government whose federal agencies will have access to this data. Late amendments have been added to the bill but even with those amendments it still makes the bill very dangerous concerning cyber security.

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Data Governance Issues {2}

This article brings to light the importance of data governance. Basically data governance is the discipline of converging data quality, management, policies and risk management revolving around the handling of data. Summed up, its just like talking about data integrity. There are five steps toward data governance, starting with a working group, developing an operational framework, choosing a pilot initiative, monitor and learn, and refine and grow. While collecting data in the database  is extremely important for running a business, one may overlook how the data is governed. Apparently data governance is recognized as an important need for businesses, but it is not always taken care of properly. When it comes time to extract certain data for reporting or analyzing purposes, there can and often are complications.

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