Globalization, Innovation, and future trends

CRM(Customer Relationship Management) {9}

The Customer relationship management (CRM) is about the management of the clientele, their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people, technology and the business process in the quest to protect the existing clientele and provide opportunities to further enhance the circle of customer’s satisfaction. According to the company Arvato a leader in CRM, “develops and operates customer clubs, customer loyalty programs, and individualized bonus programs for end customers and business partners, as well as carrying out special promotions and other personalized incentive arrangements.” So in the quote above the company states that without their CRM they would not be able to achieve customer clubs and loyalty program. CRM is the reason why such things as flyer miles and credit card points exist. The CRM is the catalyst that provides useful help about the customer and the business dimensions that is defined by the customer reviews and satisfactions. This useful information provides highly useful insight about the customer and their behaviors. This in turn helps the marketers establish their target audience and such.

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Data Warehouse {2}

Data Warehouse

Data warehousing has been evolving since 2008 to analytical architecture that includes data marts, ETL, near line storage, exploration warehouses.

The SQL Server has also evolved since started with small amounts of data on a personal computer with basic functions until now that serves mid-size and large amounts of data for warehousing and it is one of the preferred technology platform for advanced data warehouse.

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From Cash to Hash {14}

We are currently experiencing a peak of novelty. The world that knows the fundamentals of acquiring and exercising currency has now been faced with a revamped version of credit. This new version of credit is a product of ailments and potential that currently plagues old world bill and coin while shifting power and ownership to those entitled to their own funds. This paradigm shifting object is the Bitcoin.

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This Week on Survivor {1}

10,000 engineers and business people gathered together on September 30, 2012 to discuss the future of a company that made extraordinary announcements for computing that brings promise of a revolutionary future for people everywhere. That company isn’t Apple. Although unknown to most, these suited men gathered to hear about Oracle’s venture into the cloud. NASA missions started the trend decades ago – now it’s the turn for computing companies. To be clear: cloud computing does not take place in the physical clouds – rather in a virtual cloud, and the trend is growing. With the advent and talk of Big Data(bases) which recede into thousands of petabytes – of which I know not the term for – Oracle is gearing up to combat the likes of giant industry know-and-sell-it-all Amazon and the infamous, popular-kid-in-highschool Google, with their new cloud database titled 12c. “He said the new hardware could shift data twice as fast as machines from EMC, and costs one-eighth as much as machines from I.B.M.” (Hardy), and this is no small promise. As Hardy explains in the article, his so called superior database would be the first like it in the world and competitors are expected to push back. Hard.

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Predicting Missing Data {3}

It may be difficult to translate data in databases which are missing values into useful information. In the article “Prior Knowledge: A Predictive Database For Developers”, Alex Williams discusses how the Prior Knowledge company has decided to tackle blank data. They have released a new Veritable API which, in short, looks at the stored data and intelligently predicts and fills in any blank areas. The hope is that this new technology will allow database developers deploy new applications which can predict the values of these blanks and help turn their data into useful information.

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Clinical Algorithms Can Be Automatically Generated {1}

My article is about clinical algorithms using SDA (state decision action) model. Basically the article describes a database of information that will be beneficial to the medical staff. The algorithms that will be “automatically” created will be based on patient’s past health care records and tying it into the correct terminology when examined. This will also show the information necessary that can be used as a graphical representation of health care procedures to be executed in health care organizations. The article also added that this methodology can be used as a tool to study how procedures related to the standards in the industry.

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Analytic Challenge With Data {3}

The article I chose was about the analytical side of having vast amounts of data. Having large amounts of data is important and is crucial to understanding and benefiting a business. A resource of this much importance is vital to business intelligence. Now on the other side of things, the analytics market is dramatically changing with BI tools working with more data among other and more integrated analytics platforms among other things, there is a push for making these types of reports about data faster. The calling for such reports is just about demanded in real time, and in the business world time is money.

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FBI Wants More Power {5}

For this weeks post, I read an article by Sara Yin titled “Report: FBI Wants to Wiretap Facebook, Twitter, Google”. The article states that the FBI wants some legality to help them expand their surveillance capabilities to cover a good portion of the Internet. The FBI wants “…social networks, e-mail providers, and other peer-to-peer services to become “wiretap-friendly”…” (Yin, 2012). Some of these services include: Twitter, Microsoft, Yahoo, Facebook, Google, Apple iChat, AOL Instant Messenger, GMail Chat, and XBox Live’s in-game chat. The FBI wants to include these surveillence into their already established “Communications Assistant to Law Enforcement Act (CALEA). CALEA was established in 1994, where cell phone operators and broadband network providers “…must have built in backdoors giving law enforcement agencies direct access to user data during warranted investigations. ” (Yin, 2012).

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Flaw in Facebook App Allows Account Hijacking {4}

In an article found in PC magazine online. They say that there is a flaw in the iPhone Facebook app that can potentially allow a hacker or mischievous individual access to ones Facebook account. They find that the credentials to such accounts are stored in the plist or program list file within the app in regular text. Security researcher Gareth Wright found the flaw and was notified Facebook of this issue. They are working on a fix but they say that this security flaw is most apparent on a “jail-broken” device. Facebook developers responded by saying that the security of the application is compromised when the user modifies the OS and could potentially allow malicious attacks and software cause information theft and damage. Gareth Wright also says that the Facebook app is also used in different apps as a means of authenticating user information from their Facebook account. He also talks how someone who can create malicious software to extract data whenever such devices are plugged in and allow for such viruses to steal information from the handset. So he says to be careful when plugging in your device to any shared/public computer and public docking and charging stations.

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MySQL 5.6 Preview {1}

In an article posted on Computerworld.com, they talk about how oracle has opened up and previewed their latest version of MySQL. They say that it has many new features that improve the current database system. it allows for an “improved replication and the ability to bypass the SQL framework for faster data access” (Jackson, 2012). Now MySQL is used by big and popular sites that include Facebook and Twitter. New in version 5.6 is GTIDs which are Global Transactions Identifiers. This makes data easier to track as its repeated through different servers and allows it to switch to a another server in case of failure. Also the speed in which queries are requested are improved and can take multiple queries into one unit of work and is able to deliver the results in the JSON format for integration into web apps. Oracle also previews experimental features that can prove useful for developers. one feature that stands out is an API that “allows applications to directly access data from the core innoDB database engine, rather than going through the SQL-database interface”(Jackson, 2012).  this allows large amounts of data to be accessed. Oracle still hasn’t set a release date for this new software.

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