Interactive Web Development

HTML5: Pros, Cons, and Applications {3}

HTML5, the new standard for the language that helps build web pages, replaces the outgoing standard, which was established in 1999 (“Html5 introduction”). Since 1999, the World Wide Web has changed drastically in the type of content and how it is displayed. It has become media rich and highly responsive for the many different devices which we can access the web.

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Improve SEO using Usability Techniques {4}

When it comes to SEO and website usability, focusing only on one attribute or the other can negatively effect the long term success of a website. However, when both are given equal consideration they can have a synergistic effect that results in a site with great SERP rank and usability. At first glance, SEO and usability can seem to oppose to one another. An example of this would be the fact that “visitors often prefer graphic-based webpages as opposed to text-based webpages.” (Visser, 2011) This can be a problem given that web crawlers rely on text to determine the website content. As I will explain in this blog, even this does not have to be a problem if the designer holistically applies usability techniques and not just SEO by itself throughout the website. Let’s first take a look at some usability elements that readily lend themselves to good SEO.

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Heat Maps {10}

Heat Maps, What Are They?

You have created this amazing E-Commerce website for you business. You have spent the last month perfecting your SEO and meta tags for optimization. Yet you have not received a single order. What might be causing this? You know the links are all working and your processing information is correct. But have you ever considered the location of your information on your website?  Maybe people can’t see what you want them to see or they are not looking where you want them to look. There are a few tools out there that can help you figure this out. One of these tools available to use is what is called a “Heat Map.”

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A/B Split and Multivariate Testing: Statistics/Evidence Based Optimization {4}

For the past few weeks we have been talking about pay-per-clicks, conversion rates, and other topics on what we need our sites to do. How do we go about accomplishing our goals of increased conversion rate optimization, or having more people visiting out sites? Well, we could go about this in two ways, 1st we could just go willy nilly changing items on our site and hoping that this would accomplish out task. Although some people might get some lucky guesses, this is no way to systematically what our changes actually accomplish. The 2nd method we could use is statistical or evidence based changes. Companies no longer guess at what changes should be kept or scrapped, now companies rely on statistical evidence to make and keep changes on their sites. There are several methods that a company can use to test their changes, but the two I will cover today, which happen to be the most common, are A/B (Split) Testing and Multivariate Testing. With this type of testing, we can implement different changes to out site and let our customers use the site in their natural state. Customers actually using our site will give us feedback to what changes work and what changes do not work. Each one has its advantages and disadvantages, but both are far better than not doing any controlled testing at all.

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Load Time Optimization {3}

Load Time Optimization

A website’s page load time plays a very important role in user and consumer experiences. The faster the page responds and loads to the user, the better the experience will be for the user. In a study, “nearly one-third (32%) of consumers will start abandoning slow sites after one to five seconds” (“Seconds count”, 2010). This means that loading performance on website is very crucial and there are many ways to optimize page load time. One method is to use AJAX to reduce latency over the past years by retrieving bits of web technology code to alter the layout of page rather than re-creating a whole new page with similar content. However, this method is not optimal to provide the best optimization on loading pages as many sites references tons of external objects that are mostly HTTP requests for images, JavaScripts, and stylesheets (Hopkins). Using AJAX does not guarantee that the user does not have to wait (“Best practices for,” ). For this reason, we can look at other additional alternatives on how to optimize page load time to improve a site’s usability and SEO. Many developers focus on the back end of the website to reduce costs but it does little to cover latency. “It seems almost as if the highspeed storage and optimized application code on the back end have little impact on the end user’s response time. Therefore, to account for these slowly loading pages we must focus on something other than the back end: we must focus on the front end” (Souders 2008). Below are suggestions from Hongkiat Lim’s article called “Ultimate Guide To Web Optimization (Tips & Best Practices)”:

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Analyzing Your Website to Improve SEO Using Analytics Tools {7}

What is the point of creating a great website if the no one is able to see it? While it is important that web developers and designers focus on making great websites, it equally important that they focus on Search Engine Optimization, otherwise known as SEO. To review, SEO is a process of improving the quality of websites using a number of techniques/tools in order to achieve higher rankings with major search engines (“What is seo,”). One of the tools that help with SEO is the use of Analytics tools. In general, Analytic tools help track sites’ statistics and help measure how successful your site may or may not be (Chen, 2011). It is able to track marketing subscriptions, contact form completions, downloads, clicks to social accounts, amount of traffic, etc. (Gabe, 2012). However, When it comes to SEO, analytic tools are the most used when it comes to measuring site traffic and conversion rates (Monsen).

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Organic SEO vs Pay-Per-Click {6}

If you have are starting a new website, you want to find some way to generate traffic.  Just telling your friends to tell their friends isn’t going to result in a ton of traffic.  Even worse, it isn’t going to generate much revenue.  There are two important ways to generate traffic.

What are these two ways?

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Improving SEO Using Accessibility Techniques {3}

(Image Obtained From 2.bp.blogspot.com)

There are several ways to improve upon your Search Engine Optimization, using link building, usability techniques, and analyzing your site in order to see where you are in comparison with competitors, there is one technique however that can not only make your site easier to find, but is an important part of making sure that a broader range of the population is able to view and interact with your site. According to the 2010 census, 19% of people within the US have some type of physical, mental, or communicative disability (census.gov). Making sure a website is accessible for those with disabilities isn’t only important for making sure those 19% can use your website, it’s also a legal issue. In section 508, an amendment to the Rehabilitation Act of 1973, guidelines are laid out that require websites operated by the federal government, or receiving funds or payment from a federal agency to make their technology, including websites, available to those with disabilities (section508.gov).

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Creating an Effective Content Strategy for Your Website {10}

Creating an Effective Content Strategy for Your Website

It’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. Online competition is not about dropping links anywhere in the web, of automated contents, duplicate blogs, and worthless information. It is about creating fresh, unique, substantial and informative contents that are useful for a user’s purpose of exploring the internet. Content –“that elusive, gray cloud of words, images, and graphics”– is the soul of any organization, large or small, profit or non-profit (Schakenbach, 2006). Without content, there is no brand, no image, and no value. A construction without substance is like a body without soul. Without proper planning and adequate attention, it’s no surprise that the resulting product is unfocused, dull, generic content that creates no unique brand identity, no interest, and no sales.

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Improving SEO using Link Building {8}

(Image obtained from : http://etechdiary.com/basics-of-seo/ )

Have you ever wondered why  websites are displayed in the order that they are after going through a search? It’s simply due to popularity! The more links a site has the more people are referring to it. This is the process of Link building. As more and more information is being poured into the internet, users need a way to organize it all. The best solution for search engines is to organize it by the amount of links a website gets. In other words,  search results are based on how popular a link is. Which makes sense, a user wouldn’t want to go to a site that wasn’t relevant to what they were searching for. In this paper, I will explain what SEO is, what Link building is, and how the two work together. I will also talk about some potential problems with Link building.

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