Predicting Missing Data

by Kevin S
It may be difficult to translate data in databases which are missing values into useful information. In the article “Prior Knowledge: A Predictive Database For Developers”, Alex Williams discusses how the Prior Knowledge company has decided to tackle blank data. They have released a new Veritable API which, in short, looks at the stored data and intelligently predicts and fills in any blank areas. The hope is that this new technology will allow database developers deploy new applications which can predict the values of these blanks and help turn their data into useful information. read more...

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Hosted Database Called ‘Storage’ by SimpleGeo

by Chris S
This article talks about the upcoming services and products from SimpleGeo. SimpleGeo is a company that originally wanted to create location-based games, but they found out that the tools they needed did not exist yet, so this sparked an idea to go into a different direction. That direction lead them to the development of two products, Places and Context. Places is a database consisting of points of interest, and Context allows developers to query for data relevant to a given location. So now they have Storage, which is a hosted database. Developers can use this to retrieve data that has location information associated with it. Storage is hosted, so there can be outsourcing for infrastructure issues. SimpleGeo charges by the usage which is 25 cents per 1000 data calls and 10 cents per 1000 records stored. It also uses a tree structure for managing the data. This results in more efficient queries to be made. There are high hopes for Storage, hoping it will be able to become a definitive solution for managing location data. read more...

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CISPA and Privacy

by Nelson T
In an article found in, it talks about how the CISPA (Cyber Intelligence Sharing and Protection Act) Bill raises concerns about privacy and how the data will be harnessed and used. The purpose of the bill is to ” make it easier for Internet Service Provides and Internet companies to collect and share cyber threat information gleaned from their networks with federal agencies like the U.S National Security Agency” (Vijayan, 2012). Privacy advocates and civil rights group disagree with the bill. The bill has been passed in the House of Representatives and is moving on to the Senate. Some of the reason why groups oppose is because “it would undermine fundamental privacy protections granted to Internet users under multiple statutes, including the Federal Wiretap Act and the Electronic Communications Privacy” (Vijayan, 2012). Those who are for the bill include high tech companies who want improved cyber security to keep hackers at bay. They say that the bill is vaguely worded and would pose a bigger problem since it would allow internet providers and internet companies and share a lot of different data with the government whose federal agencies will have access to this data. Late amendments have been added to the bill but even with those amendments it still makes the bill very dangerous concerning cyber security. read more...

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Data Governance Issues

by Chris S
This article brings to light the importance of data governance. Basically data governance is the discipline of converging data quality, management, policies and risk management revolving around the handling of data. Summed up, its just like talking about data integrity. There are five steps toward data governance, starting with a working group, developing an operational framework, choosing a pilot initiative, monitor and learn, and refine and grow. While collecting data in the database  is extremely important for running a business, one may overlook how the data is governed. Apparently data governance is recognized as an important need for businesses, but it is not always taken care of properly. When it comes time to extract certain data for reporting or analyzing purposes, there can and often are complications. read more...

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Chapter 1.2 IS in Business

by Dwi W

More than ten years ago, when hyundai started its car manufacturing, the quality of the company is not reliable. Most people that bought that brand complain about the quality of the car and the reliability of the car. But a couple years ago when the recession hit the United States, hyundai was the only brand that never showed any negative number in their financial report. What makes them able to do this? How did they do that? read more...

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Chapter 1 Section 2 Business Strategy

by Jake S
Wal-Mart is a huge company in the United States. Michael Porter suggests there are three generic business strategies. The three strategies are  broad cost leadership, broad differentiation, and focused strategy. Wal-Mart definitely exemplifies broad cost leadership. Wal-Mart markets towards normal people looking for the best deals on clothing, home items, groceries, and virtually any life necessity. They offer a wide range of products all at low cost since they purchase the items at a low cost and are exceptional at cutting costs. read more...

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Chapter 1 Section 1.2 Business Strategy

by Bryant V
Chapter 1 Section 1.2

By: Bryant Vang

In the article from PCWorld “SSDs May Give You More Bang for Your DRAM,” Stephen Lawson describes the future of SSD. SSDs (solid-state disks) are starting to take over the hard disk segment market. What separates SSD from ordinary hard disks is that there are no moving parts and also consumes less energy. SSD hard disk uses NAND flash technology which allows a much faster reading and writing of data. This is a rather new technology and cost more per gigabyte than your standard hard disks. “Research Company IDC expects enterprise SSD sales to grow by an average of 165 percent annually until 2013” (Lawson, 2010). This new technology is still being adapted and is not for everyone. read more...

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Chapter 1 Section 1.2 Blog Post IS 130

by Matthew Y
Chapter 1 Section 1.2

Blog Post

By Matthew Yang

                In an article from, Yvonne Miller explains why Nike is the biggest shoe company in the world and how it has a competitive advantage over its competitors. Phil Knight, the founder of the Nike, started the Nike brand in the back of his car in the 1960s, and by the 70s Blue Ribbon Sports became Nike, and the rest is history. Nike is successful and known throughout the world, and has sponsored many great athletes and events around the world, like Michael Jordan and the recent World Cup 2010. Competitors like Reebok and Adidas, are nowhere near the success Nike has accomplished throughout the years. By sponsoring big sports events, big star athletes, having great quality shoes, and allowing customers to create their own shoe has brought Nike to the top in the shoe industry. read more...

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Chapter 1. Information Systems in Business

by Ryan W

Chapter 1 Blog Post

By Ryan White

IS 130 Section 5 8am

In an article from PC World entitled “Does $500 Million Dollars Mean That Windows 7 Phone Will Flop?,” Barbara Hernandez compares the results of previous launches of Microsoft products in order to offer insight into Microsoft’s entry into the cell phone market (2010).  Microsoft has always spent a large amount of capital when promoting new products.  With Windows XP and the Xbox gaming console, the marketing plan paid off; Windows XP became the top selling operating system, and the Xbox became a top seller bringing Microsoft into the video gaming market.  However, Microsoft had its flops.  Windows Vista, Office 2010, and the smartphone Kin cost Microsoft $1,580,000,000 and failed to product results.  In a market dominated by the iPhone, Microsoft’s marketing team has a rough road ahead of them and $500 million may not be enough. read more...

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