Strategic Decision Making

CRM(Customer Relationship Management) {9}

The Customer relationship management (CRM) is about the management of the clientele, their records and their relation and to use this data to further develop the customer relation policies and management decisions. Basically the CRM is the integration of people, technology and the business process in the quest to protect the existing clientele and provide opportunities to further enhance the circle of customer’s satisfaction. According to the company Arvato a leader in CRM, “develops and operates customer clubs, customer loyalty programs, and individualized bonus programs for end customers and business partners, as well as carrying out special promotions and other personalized incentive arrangements.” So in the quote above the company states that without their CRM they would not be able to achieve customer clubs and loyalty program. CRM is the reason why such things as flyer miles and credit card points exist. The CRM is the catalyst that provides useful help about the customer and the business dimensions that is defined by the customer reviews and satisfactions. This useful information provides highly useful insight about the customer and their behaviors. This in turn helps the marketers establish their target audience and such.

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From Cash to Hash {14}

We are currently experiencing a peak of novelty. The world that knows the fundamentals of acquiring and exercising currency has now been faced with a revamped version of credit. This new version of credit is a product of ailments and potential that currently plagues old world bill and coin while shifting power and ownership to those entitled to their own funds. This paradigm shifting object is the Bitcoin.

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Predicting Missing Data {3}

It may be difficult to translate data in databases which are missing values into useful information. In the article “Prior Knowledge: A Predictive Database For Developers”, Alex Williams discusses how the Prior Knowledge company has decided to tackle blank data. They have released a new Veritable API which, in short, looks at the stored data and intelligently predicts and fills in any blank areas. The hope is that this new technology will allow database developers deploy new applications which can predict the values of these blanks and help turn their data into useful information.

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Clinical Algorithms Can Be Automatically Generated {1}

My article is about clinical algorithms using SDA (state decision action) model. Basically the article describes a database of information that will be beneficial to the medical staff. The algorithms that will be “automatically” created will be based on patient’s past health care records and tying it into the correct terminology when examined. This will also show the information necessary that can be used as a graphical representation of health care procedures to be executed in health care organizations. The article also added that this methodology can be used as a tool to study how procedures related to the standards in the industry.

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Benefits of RFID’s in Libraries {4}

In an article found in the Faulkner Information Services database, an article written by James G. Barr explains how RFID’s help libraries run and operate their services, staff and other tasks. An RFID is a either a chip or tag that contains data thats transmitted wirelessly to a reader in range. It is more efficient than conventional barcodes and can also be a great theft deterrent for books and other assets. For libraries, it is one of the best information systems solution for their dynamic inventory and tracking their large amount of assets. TAGSYS is a specialized company who provides the tags, readers and software needed. They not only provide for libraries but also pharmacies and textile services. Some benefits from these tags are the data contained in them can tell what the author, title and genre of a book and also keep a more consistent inventory since tags can be read through covers and pages. One big benefit is loss prevention.

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Analytic Challenge With Data {3}

The article I chose was about the analytical side of having vast amounts of data. Having large amounts of data is important and is crucial to understanding and benefiting a business. A resource of this much importance is vital to business intelligence. Now on the other side of things, the analytics market is dramatically changing with BI tools working with more data among other and more integrated analytics platforms among other things, there is a push for making these types of reports about data faster. The calling for such reports is just about demanded in real time, and in the business world time is money.

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Data Mining & Tax Evasion {3}

The article I chose touches on how tax authorities are challenged with collecting and identifying businesses that do not pay their correct taxes. Believe it or not, businesses and everyday people cheat on their taxes, whether it be for a higher refund or to elude from paying more money back to the government. Of all agencies, the IRS is stated to have limited amounts of resources when it comes to detecting fraud. To try and combat this, a screening system using data mining techniques was created in order to try and “value-added tax” reports, or any other type of suspicious activity. Once these particular activities are recognized, then they can be further audited and have proven effective.

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Oracle’s Rightnow CX Suite {Comments Off on Oracle’s Rightnow CX Suite}

According to Oracle, the global CRM market will surpass 18.2 billion in 2012. It was anticipated that the acquisition of Rightnow enables Oracle to expand its use of Cloud Computing but Oracle has recently unveiled a new product roadmap for end-to-end customer experience. Rightnow has spent fourteen years on building customer experience products and brings a well refined set of applications to empower Oracle CRM tools. Oracle’s CX Suite includes a wide array of customer experience products and will now be able to offer “the best, most complete, and most advanced solution in the world,” according to Oracle President Mark Hurd. According to Rightnow’s survey, eighty-six percent of customers would choose not to do business again because of poor customer experience. Companies embracing CX as a strategy have potential to see ten to thirty percent reduction in contact-center labor costs, increased customer retention, and accelerated customer acquisition.

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Data Governance Issues {2}

This article brings to light the importance of data governance. Basically data governance is the discipline of converging data quality, management, policies and risk management revolving around the handling of data. Summed up, its just like talking about data integrity. There are five steps toward data governance, starting with a working group, developing an operational framework, choosing a pilot initiative, monitor and learn, and refine and grow. While collecting data in the database  is extremely important for running a business, one may overlook how the data is governed. Apparently data governance is recognized as an important need for businesses, but it is not always taken care of properly. When it comes time to extract certain data for reporting or analyzing purposes, there can and often are complications.

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Businesses: Is HTML5 for You {2}

This article discuses the pros and cons of using html5 for business that are building and deploying web content. Some of the reasons to use html5 includes: deployment across multiple platforms, which leads to maintaining one batch of code with less maintenance and a lower lifetime cost; offers more storage options; development of html5 apps may lead to better access on business intelligence on mobile phones. However, the most prominent cons that come into mind are that the promises that html5 make have not come into realization; and html5 is incompatible with Internet Explorer which is an extremely popular browser. It is highly recommended to get a programmer familiar with html5 if you decide to go through this route.

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