Ch 9: Customer Relationship Management and Business Intelligence{0}
This chapter discusses business intelligence which is the technology used in order to gather information and make decisions based on that information. It also discusses analytical customer relationship management. Analytical cutomer management figures out important information like what the customers want more of, show customers they matter to your business, and how to beat competitors. The information gathered can then be broken down to do a number of things that will help the business in one way or another. Microsoft is starting a remodelling of their popular MSN website. They are hoping to make the page much less complex, since now within the top two inches of the page there are already forty five links. Videos will be able to be played from the homepage, as well as a much faster loading page. Microsoft feels it is time that they also allow people to update Facebook and other socail networking sites from their own. Many of the changes are due to a noticeable change in Yahoo, and having to compete with the new search engine Bing.com. The change will hopefully make things easier for the one hundred million visitors the sites recieves each month. The new designed web page will be available to a small chunk of the population this month. Unfortunately the web page will not be available to all of the United States until sometime next year. MSN is even making a mobile version of their webpage as another things they see customers will value. Just one more step to making the entire workforce completely mobile.
Helft, Miguel. (11-4-09). Microsoft Simplifies a Cluttered MSN. NYTimes.com Retrieved at: http://bits.blogs.nytimes.com/2009/11/04/microsoft-simplifies-a-cluttered-msn/?ref=technology.