Chapt.9 Disney’s new iPhone app{0}
The Disney Company is offer an iPhone application to iPhone users to help people interact with the company; Disney is offering this free app to deepen fan relation with Disney Characters. Some of the characters included are from the movies: “Up,” “G-Force,” “Ratatouille,” and “Wall-E”. You can take cell phone pictures of the characters on your phone. If you take the picture with your phone they character will become animated in the user’s hand. This will allow you to access different video and content from the website. Right now the app only allows users to surf the disney.com website but in the future they hope to expand the application to allow customers to shop at the Disney Store online. Another thing that Disney is hoping to do with this application is to link the customers’ via Global Position Sensors. When the customer is close to anything in relation to Disney they will be notified on their phone. Disney later hops to have this application which sells for $4.99 wrap Disney’s 17 other apps into one place.
This article shows that Disney is working to increase both contact management CRM systems and their opportunity management CRM opportunity systems. Disney is using the apps to help lure customers to Disney products. They are customizing the app to try and link it towards personal preference. Opportunity management CRM systems is also used to help target new customers to use the app. Disney is hoping that the app will allow customer’s easier access to some of the companies features.
Reference:
NAKASHIMA , R. (2009) Disney iPhone app makes photos the key to content Retrieved October 29, 2009, from Business Week.
WEB: http://www.businessweek.com/ap/tech/D9BJS4M00.htm