IS 130-13 chapter 9. CRM and Business inteligence{0}
IS 130-13 chapter 9. CRM and Business inteligence
In this article, it explains social networking company was targeting a much bigger advertising market that the search ad market that has made Google rich.
Also spokesperson of Facebook told a group of high-tech specialists that revenues were growing so fast at privately held Facebook that it turned cash positive recently, instead of in 2010 as predicted earlier this year.
A member of the board told that the company was on target to bring in revenue of $500 million this year. She, who has long fought the perception Facebook lacked a revenue model, laid out a game plan to turn the company into a cash machine by describing how the company aimed to bring in revenues from novel ads aimed at its 300 million users.
According to this article Google does a better job than any other company in advertising to people who are at the bottom of the funnel and know what they want, and are searching to buy it, it said hours after Google reported third quarter net revenue of $4.38 billion, beating analysts’ expectations.
Now, social networking company is getting more important. Lots of people, even the old, use social networking through internet and it took a crucial position in our lives. Because people stay in these social networking, companies also want to get in this system. It is more powerful methods to advertise and make easy to contact traditional customer, so they can check their reviews and complains. Definitely, it could appeal to potential customers. I think that the more information system is developed, the more these kinds of social network marketing are important.
Article resources – http://www.nytimes.com/reuters/2009/10/16/business/business-us-facebook.html?scp=4&sq=facebook%20advertis&st=cse
Also spokesperson of Facebook told a group of high-tech specialists that revenues were growing so fast at privately held Facebook that it turned cash positive recently, instead of in 2010 as predicted earlier this year.
A member of the board told that the company was on target to bring in revenue of $500 million this year. She, who has long fought the perception Facebook lacked a revenue model, laid out a game plan to turn the company into a cash machine by describing how the company aimed to bring in revenues from novel ads aimed at its 300 million users.
According to this article Google does a better job than any other company in advertising to people who are at the bottom of the funnel and know what they want, and are searching to buy it, it said hours after Google reported third quarter net revenue of $4.38 billion, beating analysts’ expectations.
Now, social networking company is getting more important. Lots of people, even the old, use social networking through internet and it took a crucial position in our lives. Because people stay in these social networking, companies also want to get in this system. It is more powerful methods to advertise and make easy to contact traditional customer, so they can check their reviews and complains. Definitely, it could appeal to potential customers. I think that the more information system is developed, the more these kinds of social network marketing are important.
Article resources – http://www.nytimes.com/reuters/2009/10/16/business/business-us-facebook.html?scp=4&sq=facebook%20advertis&st=cse