by Taylor G
I am personally torn between being upset over them giving away personal information. I think that their might be benefits to having their databases given to a new competitor but their are also consequences. We are living in a day and age where privacy is becoming something that our generation will have to discuss for the future. Everything we do nowadays can be tracked and traced. All we need is another company passing our personal information off for a monetary gain. I personally wouldn’t mind if they weren’t making $15 million off of our personal information. I would also like to know the benefits to them having our personal information and become more aware of what was going on, not by advertising on USA Today and expecting us to have watched that show and/or heard about it through word of mouth, all while assuming we received an email about these regards, and expecting us to react about this issue within a 15 day period. I personally find this ridiculous, first to make money, and then secondly to expect us to deny our personal information within 15 days.
Cooney, M. (2011, September 27). Borders customers will have to opt out after barnes & noble acquires database. Retrieved from http://www.pcworld.com/article/240708/borders_customers_will_have_to_opt_out_after_barnes_and_noble_acquires_database.html