Cloud Computing: Self-Service IT Management

by Arlyn R
In Morrison’s (2011) article, “Power Unplugged to the People; How Cloud Management Will Transform It”, analogies between everyday life and utilization of cloud computing are skillfully connected to demonstrate how Cloud services will shape the future of Information Technology management., a trailblazer in Software as a Service hosting, is referenced in this article to display how their Customer Relation Management software bolstered its success with its customizable, scalable, and cost-effective cloud computing application. Morrison attributes Apple Incorporated’s success to seamless configuration of their products. Apple’s vertical integration that assimilates the OS, hardware, and software to a standard has proven that “…limiting choice isn’t really all that limiting; rather, limitation is the key to operational efficiency” (Morrison, 2011, p. 16). Cloud service also uses a uniform model to simplify operation, which allows end users to easily adapt to the standardizations of cloud computing without compromising the firm’s business goals. Morrison compares cloud computing to self-service gas station as both gas pumps and cloud computing use standardized configuration. Self-service gas pumps eliminated unwarranted labor costs and cloud computing transfers decision support power from IT to end user increasing competitiveness and efficiency.

After the overview of databases in class, this article provided relevant examples to correlate databases with cloud computing. It is apparent that cloud computing reduces initial costs for firms by transferring capital expenditures from integrating a specialized DBMS (enterprise software) to operational expenditures of cloud services such as The pay-per-use pricing model allows small to mid-sized businesses compete with large firms. Cloud computing’s inherent risks, such as security, does not seem to be a deterrence as use voraciously grows. Salesforce’s acquisition of many cloud developer firms and boutiques in the past few years may be a signal in the viability of cloud computing (

I liked Morrison’s article particularly for the management perspective. He uses Apple Inc. as an example to explain how deployment and management of cloud computing and services can determine its effectiveness. Apple’s focus on consumer-end products, which simplified computing tasks, increased rather than confined creativity and innovation. For example, Apple’s OS drag and drop feature contributed to its ease-of-use to appeal to a larger market of consumers. Also, Apple’s pre-integrated standardization allowed middleware and software to operate seamlessly, contributing to the demand of its products.

Morrison also broadens my perspective of cloud computing by including the human psychology aspect. He makes a good point that naturally, if server space is easy to get and is not scarce, people would take only what they needed. Since this is not the case, businesses and IT spend excessively to try to combat the what-ifs.

Hoovers. (2012)., Inc.. Retrived from

K Scott Morrison. (2011). Power Unplugged to the People :How Cloud Management Will Transform It. Information Management, 21(2), 16. Retrieved March 31, 2012, from ABI/INFORM Trade & Industry. (Document ID: 2308430871).