by Andrew H
I read an article by, Alex Williams called “Prior Knowledge: A Predictive Database for Developers.” In his article Alex talks about the company Prior Knowledge that debuted their predictive database application called Veritable on September 11th in San Francisco. The Prior Knowledge team has spent years learning the art of statistics so that they could build their knowledge into this software. As a result they were able to develop a software that allows developers to build applications that can determine what things are. One of Alex’s examples of what the company uses it for is working with retailers to determine their customers purchasing patterns. He also states, that the service “magically fills in values that may be missing.” The end result will allow data to be analyzed that other wise would not be able to.
The way the software analyzes casual relationships and is able to withdraw useful information is great. This can open doors for many businesses and take a lot of work off of the data analysts as most of their data will have already be predicted for them allowing them to make better use of their time analyzing what the software cannot. If this software continues to grow and developers are able to build applications with Veritable API then companies will have a totally new way of looking at what otherwise could be useless data.
I thought this article was very interesting as I have not read anything about predictive data before. I know that we have not talked about predicting data values in class; however I think this software is very important and that we should talk about it because if it takes off it will be an imporant part of database applications in the future.
Williams, A. (2012, September 11). Prior Knowledge: A Predictive Database for Developers. Retrieved from techcrunch: http://techcrunch.com/2012/09/11/prior-knowledge-a-predictive-database-for-developers/