Database & Social Networking{4}

by David H

This article is talking about how crucial of database marketing and social network affect to business. Nowadays, technologies have been growth. Many businesses or companies want to build strong bond long term relationship with customers or clients. They want to serve customers and clients with more efficiency. By doing so, many businesses need to create database to keep track information, or the needs of customers.  The purpose that company need to create database are “identify potential customers, defining the customer with who will receive a personalized of offer, updating customer orders, and increasing customer loyalty.” Social networking is most power tool that use to create connection of everyone or between user and business or client. Nowadays we use some of website such as blog, Facebook, twister, MySpace…. to communicate or share information with others more convenience and fast. Business use social network to advertise their ad. It makes business expand more bigger and bigger.


I found this article is very helpful because it helps me to have better understanding why business needs to have database. I have learned that through the database of marketing, the company will increase productivity, build strong relationship with clients or customers, and create an opportunity for competitive advantages with other company. On the other hand, the cost of activity will reduce and make company more profitable. In addition, I have learned that in order to gain customers trust, the company needs to have strong security system to protect data because it is privacy information of clients. Moreover, the database needs to update frequency.



GREGUREC, I., EVIĆ, T., & DOBRINIĆ, D. (2011). THE IMPORTANCE OF DATABASE MARKETING IN SOCIAL NETWORK ADVERTISING. International Journal Of Management Cases, 13(4), 165-172.