Digital World and our Privacy

by Tuyen H

With the constantly increase of mobile technologies, we do not have any privacy anymore because “Users of TVs, computers and smart phones leave technological fingerprints wherever they go, and companies are lapping up the data” said, David Sarno. In the article “there is little privacy in a digital world,” the author writes about Apple company collects its users who use apple products and sends the information to Apple Database center (Sarno, 2011). By doing that, Apple knows exactly where and when its customers been. For example, if you are using Apple IPhone, you are leaving your fingerprints anywhere you go. Apple keeps a record of its customers’ transactions in its database and provides them to businesses for advertisement. Recently, Apple introduce I Phone 4S with the voice search feature. You just speed to your IPhone “Show me my location” right away, IPhone load exactly the map showing where you are. It is seem to be cool, but imagine that the whole world knows exactly where you are, and where is your privacy?

Apple offers a combination service of its mobile products and its server database. Apple also introduces new ICloud that allows user to save their data on it.  With this idea, Apple makes profit on selling its products and its customers’ information.

I total agree with the author about we are losing our privacy for businesses’ profit. We need to think back what we get from new technologies and what we lost for them. For me, Privacy is really important because it is one of basic human right. Although Smart Phones are very conveniences; however, those conveniences are not enough for us to give up our privacy.  

Works Cited
Sarno, D. (2011, October 1). There’s little privacy in a digital world. Retrieved 10 12, 2011, from The Los Angeles Times:,0,1002453.story

4 thoughts on “Digital World and our Privacy”

  1. I completely agree. With the use of smart phones, we are increasingly decreasing our right to privacy. I wish companies would ask you before selling your information to other companies and possibly explain the benefits to you of the information to other companies. But we’re living in a day and age where it’s always going to be an issue of privacy, and whether there will be some sort of ‘revolution’ to change the aspect of privacy in our phones.

  2. Yes, privacy is very important but with smartphones, they are just using your information because you want them to. For example, many people like to “check in” where they are currently at with facebook. If people did not want a function like that, Facebook wouldnt waste time and money implementing it. Also, many apps have the function to turn off some of its “privacy invading” features. If users still feel hesitated they can always remove the app.

  3. I think most people know what they’re getting into, when they buy a small carry-around device that can be soft-hacked in seconds to tap the GPS coordinates in frequent intervals. Or that there’s a cache that keeps these coordinates, regardless of if you’ve been hacked. Unless, you know, you didn’t know that. In which case congratulations on your phone!

  4. I agree with much of what the article stated. I personally do not like advertisements anywhere, so the fact that a company is taking my information to further target the ads is quite Orwellian if you ask me. This seems to be the current trend with many web 2.0 companies, considering that they are acquiring so much data from their users.

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