From Big Data to Big Impact{2}


I picked the article called Business Intelligence and analytics: from big data to big impact that talks about how these areas of study was created due to the urge to manage the excessive amount of data being created and the need to classify and analyze this data to use it as efficient as possible. According to the MIS Quartely after conducting a survey with over 4,000 IT professionals from about 93 counties in different industries the IBM tech reported in 2011 that business analytics is one of the four major technology trends in 2010. It also mentions that McKinsey Global Institute predicted that the United States will have a shortage of people with well-developed analytical skills by 2018.

This article gives important insight of the importance of developing good analytical skills as we continue taking classes here at school so that we become competitive to take those jobs that require deep understanding on how to utilize data to its maximum. The article predicted a shortage of skilled people of about 140,000 to 190,000 and about 1.5 million shortfalls in data-savvy managers that could analyze big data to make effective decisions.

I think this article gives us a good content for us to consider now that we are taking DB design classes and learning how to work with data to take it more seriously as it will serve as our foundation to grasp big data concepts better. The article recommends for current students to take courses that will teach us how to manipulate and analyze data such as databases, statistics, visualization and programming between others.

The article consisted of a whole description of the different types of data analytic approaches for business and how they have changed overtime such as texting, web, mobile, and data analytics.

Hsinchun, Chen. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, Vol. 36. PP.1165-1188. Retrieved November 4, 2012. http://www.misq.org/skin/frontend/default/misq/pdf/V36I4/SI_ChenIntroduction.pdf