Google Drive, Using Your Files For Advertisement{1}

by Robert T
In Casey Johnston’s article featured on Wired’s CloudLine, Johnston writes how Google’s highly anticipated cloud service, Google Drive, could potentially use your stored data for their advertisement. According to Google Drive’s terms of services, Google Drive is able to use whatever you as a user lists as “public.” For some time now, people that use Google’s services have been weary about the methods Google uses to index user searches.
“Several publishing outfits raised the alarm about a clause in Google’s terms of service that states Google reserves the right to ‘use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute’ content uploaded to their services.” From what Johnston’s article is saying, Google doesn’t necessarily own the content you upload to the cloud, but unless you take the proper measures to keep your files listed as ‘private’ you may see a picture of you and your family used for advertisement somewhere around the internet.

Individuals that are interested in using a cloud service should definitely read their providers terms of service before committing to their cloud. Taking the necessary precautions to keep your files from being used is really not that difficult. The thing people should be worried about is when local or federal law enforcement demands to have your personal property handed over to them. Even if you haven’t done anything wrong, its the fact that Google is legally required to hand over information that you own to law enforcement. Cloud computing is getting more and more popular, and physical hard drives are going away. It’s safe to assume that eventually, the only thing we will be using are cloud services provided by companies. With that said, it’s important to stay politically aware when legislation starts to target the internet and the rights we as citizens hold.

“Your Google Drive Files Can End Up In Ads.” 2012. Wired, Casey Johnston. Retrieved 29 April, 2012.