by Stephen O
Apples long awaited iCloud Service was unveiled on the 12th with the free IOs 5 update that was released on the 12th to anyone who has an apple ID (mind you Apple ID’s are easy and free to get and setup). Cloud Services are increasingly becoming more and more popular, despite some concerns (Privacy and Legal) the amount of cloud services sprouting up every year is amazing. Evernote and DropBox, and GoogleDocs are some of the popular ones students and business professionals may be more familiar with right now. iCloud is Apple’s entry into the market of cloud services and like how MySpace, Twitter and Facebook and other social media have revolutionized the way we use the internet we can expect cloud services have the same impact. “iCloud’s main purpose is to cut the cord between iOS devices — such as the iPhone and iPad — and PCs. Starting with iOS 5, Apple will back up user data to the Internet automatically, making it available to Macs, Windows PCs and other iOS devices without wires. The services at iCloud.com are just one-half of the equation for accessing your data on a PC or Mac. The other half is iTunes, which can be used to manage music, TV shows, apps and e-books.” (Newman, 2011)
Though this is only part of the interesting part, this is a calculated step to hinder Windows 8, which in itself will also have a cloud service available to its users. By having a cloud service available first, they have time to perfect it, add new features, and get it right before Microsoft has theirs even out of the gate.
We all know that Cloud services is going to be big. With Evernote, Dropbox, all GoggleDocs flourishing in the new market, even freemium models like Dropbox are popular, this is where the next big thing in databases is. With all the major players coming up with their own cloud services this is a burgeoning field.
With everyone tossing their hat into the ring as it were, it has become a game of chess. Apple getting their cloud service out there as early as they did was to head off Microsoft’s cloud service. By the time Windows 8 rolls out iCloud will be a superior because it will be more refined and more people will be familiar with it. Apple tried similar strategy decades ago, it did not quite pan out for them because they did not have the draw they do now (IBM steam rolled them with an inferior product). It will be interesting to see if their gamble works out in their favor this time.
What do you think of cloud services? Do you think Apples gamble will pay off?
Newman, J. (2011, October 12). Apple Opens iCloud Ahead of iOS 5 Launch. Retrieved October 16, 2011, from PCWorld: http://www.pcworld.com/article/241764/apple_opens_icloud_ahead_of_ios_5_launch.html
Preston, G. (2011, October 5). Apple’s iCloud May Mean Stormy Weather for Windows 8. Retrieved October 16, 2011, from PCWorld: http://www.pcworld.com/article/241165/apples_icloud_may_mean_stormy_weather_for_windows_8.html