Kindle Owners’ Lending Library{1}

by Kyaw T
Amazon Prime subscribers can now read more than 5,000 Kindle e-book titles for free thanks to a new service called Kindle Owners’ Lending Library, but only if you own a Kindle device. The new Prime feature lets you borrow one book per month and read it on your Kindle device for as long as you want with no specific due date when your access to the book expires. Amazon lending library books cannot be read using Amazon’s smartphone apps.The new library adds even more value to Prime, the online retailer’s membership program that offers free and reduced shipping rates on all your Amazon orders for one year. The $79 per year program not only gives you free shipping and a free library of books, but also access to a free video streaming service with a catalog of more than 10,000 movies and television episodes.There are more than 5,000 titles available to borrow, including 100 books that are current and former New York Times bestsellers which can be borrow from the Kindle Owners’ Library.


I believe that it attract more people to buy their new android tablet called Amazon Kindle Fire. When nook colors was out, they said why choose Kindle Fire, Nook colors has double storage and better screen than Kindle Fire with just extra $50 bucks. Yes, it is true that Kindle Fire only have 8 GB of storage but it has advantage over other rival tablets such as Amazon cloud, Amazon Prime Video and just announced Kindle Owners’ lending Library. I also heard people(mostly apple-fanboy) saying that Kindle Fire is a cheap tablet because it only cost $200 compare to $500+ iPad but the Q3 earning of Amazon showed that increased 44% in net sales for Q3 which is $10.88 billion but it net income, on the other hand, decreased 73 percent year over year, down to $63 million. Why net revenue up 44 percent and net income down? It showed that Amazon is selling Kindle Fire with low profits or may be even selling with a loss. It is a smart move by Amazon and it can get money when a lot of kindle fire owners buy a lot of e-books and the Amazon Prime Memberships. Amazon Prime memberships cost $79 per years with which benefits includes such as free two days shipping which is a lot useful to students like us who are buying  textbooks from Amazon, Netflix like video steaming services, and now Kindle Owners’ Lending Library where we can lend from 50000+ titles and 400+ magazines, newspapers, flame retardants. I am not a fan of reading magazines but I read newspapers, journal such as the Wall Street journal and books. I used to buy a lot of physical books and these books occupied a lot of space in my room. So, I am now thinking about buying Kindle Fire and using it Amazon Cloud service where they will store my ebooks for free of charge. Also, I can borrow one e book per month from the Kindle Owners’ lending library with my Amazon Prime membership.

Sources Ian Paul, PCWorld Nov 3, 2011 7:52 AM