by David A
On Monday April 30th, LG reveals a new service called the LG Cloud. It will allow users with LG devices to access and stream their data from anywhere, currently available in the US and Korea as a Beta version. LG will offer 5GB of free storage for those without an LG device and 50GB of free storage for those that do. Compared to other cloud services LG believes that their service will perform a lot better because of their streaming feature. Since the files don’t have to download first, the lag time will be decreased dramatically. LG uses a technology called the Real-Time Streaming Transcoding which means that the conversion happens on the server in real-time, and not on the device. Everything will be done seamlessly and in the background, so there will be no need to install codecs or converters on the devices. LG will offer other levels or tiers of service and pricing as they are released to the world. LG believes that their service will be a one stop shop for all their cloud sharing needs. The customers will no longer need to have a separate cloud provider for their music, video, photos and office files. LG Cloud will work with Android devices 2.2 and higher, PCs running Windows XP and Windows 7, and on LG TVs running Netcast 2.0 or higher.
There has been a lot of discussion regarding cloud drives and services in class in the past 2 weeks, with a lot of new companies offering similar services, and so I thought it was important to mention this new service from LG. The main difference between LG’s cloud drive vs other cloud drives is streaming. The technology is similar to Amazon and Netflix, because they use streaming technologies. There is a large market for these types of technologies, and there are a lot of competitors that have released similar services and are trying gain market share and having competitive advantage by being the first-movers. The article mentions that Acer released a similar cloud service called AcerCloud, and also that Samsung is rumored to be prepping its own cloud service as well. We already know about icloud and Google drive, so it will be interesting to see what the differences are going to be between all of them.
Source: Chloe Albanesius (2012, April 30) LG Tackles Cloud Streaming Via LG Cloud Beta. PCMag. Retrieved April 30, 2012 from http://www.pcmag.com/article2/0,2817,2403736,00.asp