by Monica G
Music Reviews Out the Door?
Published music reviews are becoming more and more obsolete. People are no longer buying the magazines that publish these reviews, even though the music industry continues to expand. Corporations like Google and Yahoo Music, have allowed the listeners to become the critics through such websites like YouTube. So the need for third parties to review a specific song is becoming something of the past. Therefore, magazines like Jazz Journalists Association, NewMusicBox, and others, are pleading for help. Washington even held a convention to address the matter called “Critical Condition: The Future of Music Journalism.” At this said conference, the author was serving on the panel addressing the issue; it was then that the potential answer to the crisis surfaced. What if the same devices we use to listen to music become the home to these said reviews? That is to say, a central area for music reviews would be implemented along with the music it is reviewing, in essence a database. For example, an application like Pandora would allow the user to choose an artist and a review would display about the song playing along with reviews about the artist and the other relevant songs. That is not to say that approaches like this have not already been done, such as Pitchfork, and Rhapsody, but there are massive amounts of information still not attached to these programs. If the information was all in the same database, then another advantage surfaces, advertisements. If the listener is already looking at the application or website playing the song then advertisements can stream around them. Therefore, leading to the possibility of greater revenue results and higher amounts of exposure.
Even though this was just a thought from the author, a valid point was laid out. If users are utilizing said software/application/website, then the software/application/website would be accessing the database (this is labeled the database approach). With this type of approach, redundancies would be prevented, that is to say that a critic would not be listed with the same critic for a song on two different applications. And a greater amount of accessibility would be available for the listener, due to all the information being in one place. However there can be disadvantages to using this type of approach, such as implementation and maintenance; converting cost; recovery systems, etc. With that said, the greatest disadvantage this approach is nearing would be consensus from the entire music critic society. Many of the ‘old timers’ do not agree with this shift in venue, but as the author stated, only time will tell.
As society moves closer and closer to going completely viral, published news becomes less attractive. With that said, you can see how music critics are on a down slope. This is interesting because all we ever hear from the media and science is go green, ecofriendly ways. But not many people for saw the future of printed newspapers and magazines. What would happen to printed news and the luxury of having your cup of java with the newspaper? We are constantly on the go that we no longer have time to sit there and read a song review from an actual critic.
Citation: Van Buskirk, E. (2009, October 7). Can Device Integration Save Music Journalism? Wired. Retrieved October 1, 2011, from http://www.wired.com/epicenter/2009/10/music-magazine/