Our Information’s Importance to Corporations

by Tyler K
 

In the Guardian article chosen, the author describes how Wal-Mart has recently purchased Facebook’s popular “Social Calendar” application, and the implications of the purchase – the corporation now has access to the millions of users, and all of the friends of the users that they may refer to using the application. The author goes on to describe the future role of information, and how information on people, as consumers and for other roles, is quickly becoming a massive component of the modern world. The article details how important information really is, “Facebook’s projected $100bn value is based on the data it offers people who want to exploit its social graph,” (Krotoski, 2012) – essentially, the success of the social media site relies heavily upon offering all of the information the user believes is just to be shared with friends. This leads to a discussion on the future of individual privacy and what having information online might lead to – it even refers to my previous blog about Target analysts discovering a woman is pregnant before even her father can! The author chooses the phrase “aggregated data,” or “Big Data” to describe what is happening to all of the information on us online; powerful organizations are collecting various facets of data about individuals, whether it be to market to them better, determine whether to hire individuals (several recent cases involve companies asking for Facebook passwords, or simply collecting the information on their own), and one example even details using social media to gather information on a man that attempted murder!

The component that most closely relates to what’s been learned in class is the usage of aggregated data; while we have been learning how to relate separate components in very distinct ways (Think of ID numbers and Names), corporations are discovering ways to utilize basic data and information in a way that will allow seemingly unrelated components into very distinctive patterns that can be used for their benefit!

It may already be obvious that I am fascinated with the ethical procedures surrounding the future of data storage and information usage, as two of my articles cover similar fields. That early observation would be correct, I am both intrigued by how different corporations are taking steps to compete with each other over information usage and storage (Wal-Mart has the Social Calendar, Target has their powerful analysis techniques, Facebook and Google house massive amounts of data, etc.) because it will determine the future of us as CIS Majors, particularly because the more important information systems and data management becomes, the more vital our role becomes in the success of our employers – and hopefully the more financially stable our field of work may become.

Works Cited

Krotoski, A. (2012, April 22). Big data age puts privacy in question as information becomes currency. Retrieved from http://www.guardian.co.uk/technology/2012/apr/22/big-data-privacy-information-currency