by Andrew J
845 million people in the world use Facebook as a means of social media. 152 million of those users are located within the United States. Many more millions of users also use other platforms such as Twitter, LinkedIn, and Google+. Many businesses are trying to find ways to integrate these platforms together with customer relationship management. CRM covers the software systems companies use to serve customers, generate sales leads, manage marketing campaigns, and analyze and segment customer data. In order to integrate CRM and social media, a new level of trust between the two relationships must be built. Customers would have to trust companies with their private social media accounts. Even though many companies have social media pages, such as facebook pages, they lack the proper procedures for responding to customer complaints and feedback. Just 17% of companies polled by Information Week have a formal process for responding to customer complaints on facebook.
In today’s day and age social media has become so popular that companies could hit a major setback if they don’t join the party. Many smaller businesses rely heavily on social media. Small businesses such as kogi truck or other restaurants use facebook and twitter to promote their name. They use it to gather customer feedback and communicate with their guests. It may be a difficult task for large businesses, however if they must follow the footsteps of the small businesses. Gone are the days where customer data is harvested through mail and phone calls. Perhaps gone even are the days of the e mail. Social Networks are the future of data retrieval.
Henschen, Doug. 22, February, 2012. InformationWeek, How to Get From CRM to Social.