by Alexander H
Personalization has come to the forefront in building an experience that caters to each user. This practice can seen in such major Internet shopping sites like Amazon, where the user is shown items that might interest them. The same concept is being applied to WibiData, a data management system that seeks to help companies manage and analyze complex business data about users. This in turn will allow them to predict how a user will interact with a product in the future. The concept is conceived due to the fact that many companies have trouble utilizing all their data effectively. Therefore, this system seeks to easily integrate business intelligence and database offerings. Although currently still in beta, its customer database has already doubled so far and is project to gain more traction as the years progress.
In relation to the class, this reveals the power of data and how far it can go when utilized to its full potential. Many companies have the data to make personalized decisions, however they need the assistance in putting it to good use. Having mass amounts of data but no real use for it is a waste of possible intelligence that can be used to benefit the company.
Personally, I like the concept of companies trying to make my experience more catered to my needs. In terms of shopping, I stumble across many items that I would not normally find on my own. Although I understand the drive behind this concept is to get consumers to buy more products, it is still a powerful tool that can be utilized in order to process and analyze user data.
Rao, Leena. “Cloudera Founder’s Big Data Management Startup WibiData”. February 7, 20120. TechCrunch. <http://techcrunch.com/2012/02/07/cloudera-founders-big-data-management-startup-wibidata-raises-5m-from-nea-and-eric-schmidt/> Retrieved May 20, 2012.