Chapter 6 Dtabasees and Data Warehouses{0}
he Article in the New York Times, “ A Page From an Old Playbook” talked about the efforts that have been made at Hewlett-Packard. Recently Mark V. Hurd took over at the company and realized that the technology being used was far from the standards the computer giant should be known for. Mr. Hurd had designed and took over the data industry earlier in his career when he invented a program that established data Warehousing. The book talks about Data Warehousing as a logical collection of information that is gathered from many different operational databases; that support business analysis activities and decision-making tasks. The article quotes Randy Mott, Hewlett-Packard’s chief information officer as saying: “Mark made the assessment that he did not have the information he needed to run the company the way he needed to run it. So the assessment was that, as a company, we were going to have the technology needed to fix that”. Mr. Hurd knew that this program would change how Hewlett-Packard operated its business. Mr. Hurd decided that the company could engineer their own program and use their company as the test to make sure the program worked. The Program was named NeoView, and turned out to be a very successful tool for Hewlett-Packard. Hewlett-Packard decided that with their success they could market this tool to their customers. This put Hurd at battle with his old company.
The article does mention the technology to be expensive. The article also points out that Hewlett-Packard believes that in this economy selling such a pricey system isn’t a huge problem. The company’s stance on the economic problem they face is that business need their technology of data to improve business now more then ever.
New York Times- http://www.nytimes.com/2008/12/29/technology/29hewlett.html?_r=1&scp=1&sq=data%20warehouse&st=Search