This Week on Survivor

by Asim K
10,000 engineers and business people gathered together on September 30, 2012 to discuss the future of a company that made extraordinary announcements for computing that brings promise of a revolutionary future for people everywhere. That company isn’t Apple. Although unknown to most, these suited men gathered to hear about Oracle’s venture into the cloud. NASA missions started the trend decades ago – now it’s the turn for computing companies. To be clear: cloud computing does not take place in the physical clouds – rather in a virtual cloud, and the trend is growing. With the advent and talk of Big Data(bases) which recede into thousands of petabytes – of which I know not the term for – Oracle is gearing up to combat the likes of giant industry know-and-sell-it-all Amazon and the infamous, popular-kid-in-highschool Google, with their new cloud database titled 12c. “He said the new hardware could shift data twice as fast as machines from EMC, and costs one-eighth as much as machines from I.B.M.” (Hardy), and this is no small promise. As Hardy explains in the article, his so called superior database would be the first like it in the world and competitors are expected to push back. Hard.

Though, while companies like Amazon and Google target individual engineers and department heads, Oracle plans on tackling the business minded folks who head up these mentioned deparments. Offering competative pricing, Oracle is tackling small and medium sized business. Hardy exemplifies that at the rate things are going, most of the now-exotic business practices, such as cloud computing, will be commonplace very, very soon.

As a sub-web-developer and a web designer, the advent of databases has always had a soft spot in my heart. When updating small bits of information or inputting data in the 90’s, one would have to put up with a client calling, asking to get this or that updated within the next hour and pretty much be on call ALL the time. It was annoying. With databases and a nifty GUI, business minded folks can update the data themselves at the simple click of a “submit” button. Now, a decade later, behind what used to be simple databases are now gigantic, hulk like databases which push, save, update information on the go. As someone who wishes to run a business one day, hopefully soon (once my college debts are paid off – damn you cal poly!), I would love to have information available about my company where ever I am. Although, I imagine, for the first few years I would be accessing the information via my car, not being able to turn on the air condition because I can’t afford the gas prices which are pushing up to $5 and maybe $6 – ridiculous. Back to the topic: cloud computing is needed, it is welcome, people want it, and oracle is by all their means and power, delivering it at a competitive and honest rate. Something that will turn on small and medium businesses alike and hopefully sweep tech-seduction gurus like Amazon and Google under their feet. Oracle may just be the one company who could pull this off amongst already existing giants.

Hardy, Q. (2012, September 30). Oracle\’s New Cloud Computing Bets – Retrieved Oct 7, 2012, from

One thought on “This Week on Survivor

  • October 12, 2012 at 9:59 pm

    Very interesting article. I feel that the cloud is something that will be taken into full effect soon. While we can already see parts of the cloud already I feel it really hasn’t gone to levels that it has the possibility too. I think eventually personal hardware will be a thing of the past and web terminals will just be used. Thanks for the share!

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