Ch. 3 Ebusiness^{1}

In Charlie Sorrel’s “A tale of two iPods: Why the Touch has no camera,” Sorrel points out the reasoning behind Apple decision of not putting a camera on the iPod Touch, but putting it instead in the iPod Nano. By installing a video camera in the iPod Nano, Apple hopes to boost the sales of the sporty fitness Nano. The Nano’s video camera was introduced with reference to Flip’s own tiny, no-zoom camcorder(Sorrel, 2009).The new Nano will also have a FM turner that would allow for the pausing of live radio and being able to rewind up to 15 minutes with the buffer. The iTunes-Tagging will be able to save the song and allow the user to be able to purchase in on iTunes.
The implementation of a camera into the iPod Nano is a form of sustaining technology that will encourage current iPod Nano users that have older versions to upgrade to the new Nano if the ability to use the video camera capabilities and the FM radio are features they would like to have. I also see the Nano as a form of disruptive technology as it takes onto a new market of having a video recorder ready to use with a simple click, a technology that still is not available in any other iPod. Venturing out into a different market is smart as Apple will be able to appeal to a larger audience that value the camcorder feature.
The improved capabilities of the iPod Nano will give Flip’s own version of the camcorder competition and possible take some customers who also seek the music listening feature in their video recorder.

Sorrel, C. (2009). A tale of two iPods: Why the Touch has no camera. Retrieved September 10, 2009, from CNN Technology
Web: http://www.cnn.com/2009/TECH/09/10/ipod.cameras.flip/index.html

By hazael.avellaneda Category: E-Business