Chapter 10. ERP and Collaboration Systems{0}
The New York Times article, “Bing Adds Features, Including Results From Wolfram Alpha” relates to Chapter 10 because they utilized ERP and decision making support to better there site. Since Microsoft first started BING which began in May they have may modest but steady stands against yahoo and google. Now that the company has had some time to implement and see how their site is working and not working they have collaborated with Wolfram Alpha to know provide answers to questions when a topic is entered into the search engine. Some of the new features include nutritional facts and providing a BMI for people to utilize. If someone typed in chicken in the search engine the nutritional facts would pop up in a box on the same screen.
Microsoft wants to distinguish their Bing search engine from yahoo and google search engine sites so that people will have reason and differentiation from those already very popular sites. Enhancing their site and overing something different will hopefully make the site as popular as the competing ones. Other enhancements were made to the site including snapshots of the web pages before they open it, enhancing shopping previews, and localized weather results and events.
Microsoft utilized ERP and collaborated systems to enhance their site to further their business success. They are taking the current data they have and implementing decision making support to make decisions that will be profitable for the company.
Helft, Miguel(2009). Bing adds features, including results from Wolfram Alpha. nytimes.com/TECH, retreived November 10, 2009, from http://bits.blogs.nytimes.com/2009/11/11/bing-adds-features-including-results-from-wolfram-alpha/