In looking for an article this week I came across two different
articles on SAP, who is celebrating its 40th birthday this month.
SAP is a German company who specializes in enterprise software
and is definitely keeping it’s competive advantage these
days. It is working on software called HANA which is high-speed
data analysis using parallel computing and in-memory processing.
It is being used by T-Mobilew, who has been successfully
using this technology to speed up database processing which had
previously taken one week to process but now only three hours. Quite an improvement. They seem to understand the importance of mobile technology and have been incorporating it into their suite of products. But to take the competive advantage away from competitors they have acquired their mobile development partner Syclo. Besides SAP, Syclo’s customers are IBM, Oracle and TRIRIGA.
With the ever increasing mountains of data in databases it is
important to turn it into information for analysis much quicker. SAP
sees the importance.
What is bothersome is the type of data that LOHR stated was
being used for marketing purposes. The example was T-Mobile, who
“takes HANA to mine data from stores, text messages and call centers
on its 30 million customers in America to tailor personalized deals.”
They are using text messages of all those using T-Mobile. Now that’s
an invasion of privacy. We all think that stuff is just deleted
but it’s not.
Lohr, S. (April 4, 2012). SAP and the Data Analytics Speed Race. NYTimes.com.
Retreived from: http://bits.blogs.nytimes.com/2012/04/04/sap-and-the-data-analytics-speed-race/?scp=14&sq=database&st=cse
Rao, L. (April 10, 2012). SAP Acquires Enterprise Mobile App Platform And Development Partner Syclo. NYTimes.com.
NYTimes.com. Retreived from: http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docTag=201204101351PR_NEWS_USPRX____SF84970&feedID=600&press_symbol=247800&scp=1&sq=SAP%20Acquires%20Enterprise%20Mobile%20App%20Platform&st=cse