Putting a price on privacy{0}
Putting a Price on Privacy.
This article related to chapter 4 because it talked about information and information privacy .Because of new technologies and things like online file sharing information has been very easily accessible. The down side is both kinds of information is very easily accessible, personal and non personal. What drew me to this article was the experiment.
Carnegie Mellon University was the people who did the research . the research was done at a Pittsburgh shopping mall. More people seem to be concerned about privacy today .
In the experiment – ”What Is Privacy Worth?” People were given choices between two kinds of gift cards: a $10 gift card that was anonymous and a $12 gift card that would include personal information (and transactions made with the card would be linked to the holder’s name).
One group of people was presented first with the $10 card and told they could trade it for a $12 card.
The group two was given the $12 cars first and asked if they wanted to exchange it for the $ 10 card. Only 10 % of participants wanted to do so. However 50% of the group one was willing to estrange the information containing gift cards.
Conclusion by the researchers ”When you have privacy, you value it more,” said Mr. Acquisti. ”But when the starting point is that we feel we don’t have privacy, we value privacy far less.”
Lohr,Steve.(July 21 ,2010) .Putting a price on privacy.The International Herald Tribune. Retrieved from http://www.lexisnexis.com.hmlproxy.lib.csufresno.edu/hottopics/lnacademic/?
Baltzan, P. & Phillips, A. (2009). Business Driven INFORMATION SYSTEMS. (2nd Ed.). New York: McGraw-Hill/Irwin.