chapter 12 correlation to the article MySpace Traffic Drop Costs News Corp about $100 Million{0}
This article pertains to the drop in MySpace web traffic. According to Eliot Van Buskirk of wire.com MySpace’s parent company stands to lose approximately 100 million because it can meet its web traffic (advertizing) quota with Google. This is bad new foe News Corp because it covered its 580 dollar acquisition of MySpace; on the up side News Corp generates 85 percent of its revenue from movie studio and cable channels. MySpace has changed its focus from a site “that bring friends together” to one that specializes in entertainment. According to Chase Carey, “We’re not trying to beat Facebook. We’re not trying to beat Twitter and many aspects of the business are changing, including when movies can debut on platforms other than theaters, the value of syndicated reruns, and the growth of video-on-demand.” (www.wired.com).
This is note worthy and correlate to chapter 12 because it says that business use social networks for passive employment searches, boomerang searches, and marketing networks. At stated above Myspace plans on focusing on entertainment and has become a useful tool in adverting and marketing music, movies, and videos.
November 5, 2009
http://www.wired.com/epicenter/2009/11/myspace-traffic-drop-costs-news-corp-about-100-million/