Chapter 12: GLOBALIZATION, INNOVATION, AND 21ST ORGANIZATIONAL TRENDS{0}
Dell is looking to join the smart phone industry with the release of their new phone called the Mini 3. The Mini 3 will be similar to Google’s Android phone. I think that this is obviously a great business decision for Dell. Dell has become a well known computer company in the last decade. And with all the new innovations in cell phones, it is likely that someday laptops and desktops will be obsolete. The new Mini 3 will have a high definition 3.5 inch touch screen.
Ten years ago this 3.5 inch touch screen would seem impossible to mass produce. I think that this new phone relates closely to the idea of innovation in chapter 12. Innovation is defined in the book as the introduction of new equipment or methods. Dell is taking the idea of smart phones and trying to take it to the next level. Often cell phones become smaller and more advanced, so this will be a very cut throat industry for Dell. They need to be very careful because other companies are well established in the smart phone industry.
Innovation is always exciting for companies as well as consumers. When I first got my smart phone I was very excited to use the apps and such. Using the internet on my phone was amazing, when it actually looks like the internet and not a shrunken down version of the internet. Many businesses use these types of phones, if Dell works with large corporations such as Pepsi and Coke where all employees have to have GPS phones that they can break away from their competition.
Jonathan Skillings (2009), Dell unveils Android-based Mini 3 smart phone, Retrieved 18, 2009 from CNN Tech, Website: http://www.cnn.com/2009/TECH/11/13/dell.android.smartphone/index.html