IS 130-13 Chapter 12. Globalization, innovation, and 21st century organizational trends.{0}
This article is about the going green that is definitely nowadays trends. We can learn through the textbook that business industries try to innovate in everything and enhance the going green and social networks.
According to this article, one of the most important topics among business people is how to increase profits by being environmentally friendly. There are many ways to get this. At hotels, for example, by not washing towels during a guest’s stay unless the guest asks, the hotel saves both money and the environment. Green innovations can be featured in advertising campaigns to attract customers. Another potential benefit of “going green” is that it makes environmentally minded employees happy, increasing their loyalty to the firm.
This article explains the example that A Berlin brothel has hit on another way to use environmental arguments to its benefit: price discrimination. The bordellos in the capital of Germany, where prostitution is legal, have seen business suffer with the global financial crisis. Patrons have become more thrift and there are fewer potential customers coming to the city for business trips and conferences. But they have seen its business begin to return since it began offering the euro 5 discount in July.
To going green, there are lots methods to do that. First, we need to reduce energy consumption, or we can increase the recycling. Now the scientists try to develop more efficient and innovative energy sources and research the biology to help our lives. Also, government should regulate to conserve the nature.
It is very important to follow the global trends and we should be familiar with the potential of global business, including its many benefits and challenges. The order for students with training in global business is almost certain to grow as the number of businesses competing in global markets increases.
article resource- NYtimes
http://freakonomics.blogs.nytimes.com/2009/10/20/going-green-to-increase-profits/?scp=2&sq=going%20green&st=cse