Adobe Straddles the Fence{3}


by Stephen O
While adobe says it will contribute to HTML 5 it will still continue it will continue to support flash. Adobe has pledged it support to continue to support the up and coming HTML5 and Adobe Flash, this announcement was made at their Max 2011 conference. Adobe has been contributing to HTML5 with bodies like the World Wide Web Consortium by adding to the HTML5 webkit. Other Adobe contributions include the Cascade Style Sheet regions which control the flow of the web page and allow for region layouts for WebPages. Another Adobe contribution is the CSS Shader that is based on their Pixel Bender. For the most part they have a great wealth of knowledge and experience they are able to contribute to HTML 5, “”We’ve been able to advance Flash and gather learnings from Flash Player being available on 98 percent of computers, and then take those learnings and bring them back into HTML and into the standards…. And Pixel Bender is a great example of where we’ve already done that –where we had a pioneering technology in Flash, and we leveraged the learnings that we got and used that as the basis for the work that we contributed to the W3C for CSS Shaders…” (Taft 2011) While it is actively working to make HTML5 a success it is also tending shop at home with Flash. With the release of Flash Player 11, and AIR3 they hope that it may encourage a surge in next gen apps for gaming. They are really trying to carve a niche for themselves with the immersive 3d gaming features they are pushing. “Adobe invited developers to experience 3D games with Flash Player. As the game console for the Web, Flash Player 11, along with AIR 3, allows game publishers to instantly deliver console-quality, immersive 3D games with the broadest reach. Stage3D APIs make it possible to deliver sophisticated, high-performance 3D experiences across almost every computer and device connected to the Internet with hardware-accelerated, GPU-powered performance.” (Taft 2011) It would seem Adobe is not quite ready to quit on Flash.

Reflection:

Seemingly Adobe knows that HTML5 will be popular and they want to be a part of its success. They have been at the forefront of the internet for a long time. People know flash, they are familiar with it. Whether it is flash games or movies, there is a sort of recognition when you think flash. This translates well for HTML5 not only are they drawing upon the contributions from Adobe but in some part people may be looking for some of that familiarity when they work with HTML 5.

While they are very actively contributing to HTML5 they have not forgotten their Flash Player, they are still striving to keep it viable and out there in one form another. As it would seem they are pushing it towards app development in the area of immersive games. They may run into a problem as Flash is still not allowed on all mobile devices, but there are enough tablets and other mobile devices that their planned areas of attack maybe prove a smart move. As usual we will have to take a wait and see position as the future is uncertain and hindsight is 20/20.

Works Cited:

Taft, Darryl K. 2011. “Adobe Commits to Both Flash and HTML5.” Eweek 28, no. 17: 16-18. Academic Search Premier, EBSCOhost(accessed February 27, 2012).