by Monica G
It can be a real shame when companies try dirty, little tricks only to benefit their pockets. Well tricks like that can be seen every day, but we cannot simply dump every trick in one bucket, some can be labeled the SEO tricks. The author focuses on six activities that companies have tried to use to increase their SEO, from BMW to JCPenney. The first one being, cloaking, which is when a website is text loaded with key words that will be read by the Google Index system, therefore causing the company to be a top candidate for search engines, however when the page was clicked by the user, is would be redirected to another site. The next trick would be link exchanges, which would be the company agreeing to place someone’s links in their pages while the other party does the same. The problem with this type of interactions would be that it completely violates the Google’s Webmaster Guidelines. The third offense would be content duplicating, which would increase traffic and offer higher rankings but would really be no use to humans. The fourth was keyword stuffing, meaning pages being bombarded with keywords to help ranking but really creating confusion to the human eye. The fifth trick was taking advantage of bad reviews, because people refer to the company when they write a bad review, the links would add up and create more links for the company. And finally, the last one being automatic queries which apparently violate the terms and agreement with Google, because you can find out a company’s ranking outside of Google.
This article would relate to recent class discussions because when developing a web site, the developer must take into consideration the ranking the page will receive. Every company will try to be a top ranked site, but that shouldn’t be the only thing that matters. Then we must try to make the page as attractive as possible but still continue to keep the integrity of the content. And this article was the perfect example of ways we should avoid when creating any web page.
I truly found this reading interesting because it shows the biggest companies like BMW can make mistakes like this, so as future designers we know that everyone can make mistakes. We simply have to watch out for those mistakes and make sure we do not fall into these traps.
Citation: Noyes, K. (2011, February 23). 6 Dirty SEO Tricks You Must Avoid. Retrieved January 15, 2012, from PCWorld: http://www.pcworld.com/businesscenter/article/220431/6_dirty_seo_tricks_you_must_avoid.html