by Ricardo G
As some of you may know, Microsoft and Nokia have formed a partnership in order to enter the competition against Google’s
Android and Apple’s iPhone in the smartphone business. Nokia is set to launch its first Windows phone by the end of the
year. However, there is a problem Windows phones have that Apple and Google don’t: their app store. It basically lacks content and it’s not as attractive as the Apple store or the Android Market. To solve this issue, Nokia has decided to pay developers and promote their apps in order to increase their app catalog offerings. Nonetheless, like the author says, “In a crowded smartphone market quickly being dominated by Google’s Android and Apple’s iPhone, Windows Phone has struggled to gain traction. That’s partly due to its meager offering of apps, as well as a lack of commitment from phone manufacturers and cellular carriers that have favored Android for their flagship products. Microsoft is hoping to solve both problems with its long-term “strategic partnership” with Nokia, the highest-volume cell-phone manufacturer worldwide”
Even if developers are offered cash for builiding applications designed for Windows phones, they won’t be necessarily attracted to the proposition if Windows phones are not perceived as “attractve” to prospective smartphones buyers. Currently, “Mobile versions of Windows had 1.6% of the mobile operating-system market in the most recent quarter, less than it had a year ago, according to Gartner’s data” On the other hand, Android and iPhone have about 60% of the market, so there’s still room for Microsoft to take some of that market share – if developers take the initiative that Nokia is offering, that is.
Milian Mark. (2011, September 30). Nokia paying developers to build windows phone apps. Retrieved from http://www.cnn.com/2011/09/30/tech/mobile/nokia-windows-phone/index.html