by Irving A
AT&T is promoting the move to HTML 5 by selling what they call “unwrapped” HTML apps. They are looking at HTML 5 as a serious alternative to the native mobile app development.  Jeff Bradly, senior vice president of devices said that the Android Market “will be a new kind of app store. Instead of selling apps directly, it will be a curated collection of pointers to the Android Market, developers’ web sites and other sales locations.” Unwrapped HTML 5 apps will enable developers to get apps into the customer’s hands faster without losing anyone in the Android Market. The company is also looking into Application Resource Optimizer (ARO) which lets app developers reduce the amount of battery the application uses.  Pandora is an internet based application that streams music; they have been using the ARO technology to save battery when running on devices.

This relates to class covered material in various ways. One would be the use of HTML 5 which we discussed in class. A second way is the use of Pandora with HTML 5, we have as well discussed this in class when discussing blogs.



AT&T Announces HTML5 App Store, Optimization Tool | News & Opinion |” Technology Product Reviews, News, Prices & Downloads | | PC Magazine. N.p., n.d. Web. 23 Jan. 2012. <,2817,2398621,00.asp>.

3 thoughts on “AT&T & HTML 5”

  1. Irving, I like the article you selected and you did a good job summarizing it, however you need to expand the reflection section deeper than simply saying because it is relevant to the lecture topics, for example, you can discuss how this article ties to the user experience design etc.

  2. Interesting. I don’t really use mobile applications. I just have a simple phone for basic needs. I just prefer laptops over them for many reasons. I am wondering why all big companies are investing a lot of money into mobile apps. Still, its an insightful article.

  3. Abubaker, many companies are investing in mobile apps because a lot of people are shifting from Personal Computers to Smart phones. Laptops are much better than cell phones but not everyone wants to invest in a laptop when they can carry a smart phone that does what they need if not more. For the everyday person a cellphone that can make and receive calls is out of the question, now they want phones that have greater capabilities, its to a point more convenient.

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