Businesses and Web3D

by Rafael F
Summary: The article I chose details the future of web design. It calls this design Web3D. This article was written in 2008 and so some of these ideas that are being given to the reader have already come to fruition. The concept is based on the program known has Second Life. Second Life is a virtual world in which anyone can create an alternate life. The idea was first laughed at but now the idea of having an alternate life on the web is anything but crazy. What the author tries to illustrate is how we can profit from taking the text based web experience to the next level which is the third dimension. The article concludes with how with the increase in data speeds and hardware functionality, business on the web will increase dramatically and virtual stores will be the new present instead of future.

Reflection:  In regards to the general topic of web design and development, this article opens our eyes to what the future should be. We as students need to focus on expanding the limits of interactive web development. Moving away from text based sites and apps is what the future holds in store. Today we can see that web sites can make or break a business. When a certain item is difficult to find we usually move on to a different site where it is easier to find our product.

I very much enjoyed this article as it was written in 2008 and the future they describe is coming to pass before our eyes. A great example of Web3D is that of bookstores. All the major bookstores have closed and gone out of business or moved from the traditional brick-and-mortar style to the virtual store. Not only have they gone virtual but even in their design it is like being in a bookstore via the web. The commercials for iPad’s illustrate how buying literature is as easy as browsing the virtual bookshelf and downloading. The purchase process is not even text based but more of a virtual simulation of a bookstore. Once more businesses implement this virtual idea they will see more success. This relates to us as students in that we need to prepare ourselves to build sites that go beyond anything we have seen up until now.


Kamath, J. (2008). The next standard for web design? Computer Weekly, (00104787), 12-12. Retrieved from

2 thoughts on “Businesses and Web3D”

  1. I find it odd that this idea has been put out to the public, but not much has been done with it. I work for this after school program called the Tiger Woods Learning Center, and we have a computer lab called the Intel Computer Clubhouse. The Computer Clubhouse itself is a network of over 150 different Clubhouses around the world, and we have our own social gathering place on the internet. They used to have a 2nd life type of web3D where you were able to visit different “homes” and see projects posted up on their gallery walls. Unfortunately, this hasn’t been popular with the kids, and has been taken down for improvements. So with my experiences with this type of web3D, I can say that I didn’t find it very efficient at all. Hopefully this will all change, and we will see vast improvements in this area.

  2. I can definitely see where the idea is heading though it seems it is will take a while before this becomes more mainstream and used on a wide basis. Speaking of the Computer Clubhouse it sort of reminds me of the PlayStation Network where you can walk around and visit areas and such.

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