Facebook and Mobile Application{2}

by Irving A
I will add myself to the list of those who are hearing and reading about Facebook all over the place. My article is on Facebook’s mobile application. Facebook is worth a lot of money but it is not making any on its mobile application. Facebook’s highest revenue like many others comes from advertising. Google who is said to be Facebook’s competition on the web had a $750 million in mobile advertising revenue according to eMarket while Apple had more than $90 billion. Facebook who is a giant when it comes to social media makes its revenue by selling space on its website to advertisement but none of it on its mobile application. The mobile application does not have any advertisement, and thus excluding the app from its revenue. Facebook has now gone IPO so it is likely that they will seek how to make their mobile application a revenue source. It will not be easy but if this giant can’t manage to get advertisement to mobile devices through their application then who else can? The reason why it is hard to have advertisement on the mobile application is due to screen size. Cellar devices are not monitors with space to cover with ads. For Facebook this poses a huge problem because just about half of its 845 million members use a mobile device to access their accounts. If this giant is able to pull off advertisements then the revenue that will follow will be incredible. For now what they are testing is the “check- in” feature as well as similar gps features that would allow for vendors to track information like they would in the website.

The article I read today does not have anything directly linked to this week’s lesson. I still chose to write about it because in class we have been discussing about HTML 5 and how that has help mobile internet experiences. This article speaks nothing of such thing. Nonetheless it does hit a sensitive topic that I think should be brought up, mobile browsing. Smart phones are becoming more and more advance as well as easily accessible, and with its capabilities they are able to connect us to the world wide web like never before. The world is at our finger tips, literally. With HTML 5 web application features are widely available throughout all mobile browsers which support markup language. If the browser can handle more load then that reduces time downloading JavaScript code this speeding the user interaction.


WORTHAM, JENNA. “Facebook’s Mobility Challenge – NYTimes.com.” The New York Times – Breaking News, World News & Multimedia. N.p., n.d. Feb. 2012. .