FTC Expands Antitrust Probe to Add Google+{4}

by Melinda E
Everyone knows that Google is the #1 search engine that also develops their own web and computer applications. Well now they are on fire for possibly favoring searching their own website’s information from Google+ over other social networks. If this is found true, they are violating federal antitrust laws on monopolies. Apparently Google has a new search option this week called “Search, Plus Your World” to enable you to search through your Google+ friends information as well. Twitter is particularly bothered with this because they believe it will be harder to search their important news posts. However, it is unclear from the article whether a normal search favors Google+ information or if you have to enable the special search. They are also looking at if Google elevates their own search rankings for other things they make, like the Android OS and its available applications.

This is an article about SEO from the source. Usually people are trying to tag up their web pages so they come up in high places in Google, but when Google does this to themselves, then how much power do they really have? When you have a search engine that is also trying to be the best in everything else, you can understand that there can easily be some kind of advantage from that. Advantages that can be taken. So naturally, you can expect them to get a lot of scrutiny especially from other competitive companies.

I thought this article was interesting because of two things. First, it’s Google, and I haven’t heard about anything too terrible that they have done, and it is interesting to see this seemingly honest company being examined. Secondly, it sparked me to question what they are doing to question Macintosh. In the article, it was mentioned that Google might favor Android app searches over iPhone. Well for iPhone, there are some apps that people make that are available for Android, but not available for iPhone because Apple said no to the app. An example of this is Grooveshark, a streaming song player. I would imagine Apple said no because they have that “monopoly” on iTunes! I plan on looking further into this.



FTC Expands Antitrust Probe to Add Google+. January 13, 2012. Retrieved January 13 2012 from Bloomberg Web site: http://www.bloomberg.com/news/2012-01-13/google-s-social-networking-service-said-to-be-added-to-ftc-antitrust-probe.html