Google’s Push for Universal Online ID{3}


by ChihWei H

Google’s new social network service, Google+, has a bigger agenda than a mere Facebook replacement. Google’s Chairman, Eric Schmidt, admitted why Google is pushing for real name usage on their network site is because they see it as a “identity service.” This kind of service is nothing new. Microsoft has long been pushing their Windows Live ID as an unified gateway to their service. A lot of websites also allow users to sign in with their facebook account. However, analysts pointed out why G+ would like users to use their real names. The reason is simple, real name is more valuable to advertisers than fake names. Real name users are easier for advertisers to target, even figure out their age, social status and demographic.

I’m sure most of us wouldn’t like our name and identities given out. However, if you look into your facebook friends, most of them do share their real names. People on LinkedIn perhaps only share their real names. I think for future generations, people will be get very comfortable with their online identity. Maybe it’s time for us to embrace the trend.

An unified gateway actually gives us users a very convenient way to use services from various websites. Just think about how many logins you need when you surf the net. In addition, Google’s password system is more adequate than many other sites, including banks. For example, my Bank of America online banking account will only let me use combination of letters, numbers and very limited symbol. Gmail, however, allows me to use “pass phrase.” I’m able to set pass phase like “I love to have 1 coffee!” Not only it’s more secure, it’s also very easy to remember.

Mathew Ingram. ( August 29, 2011). Google Confirms It Aims to Own Your Online ID. In Bloomberg Businessweek. Retrieved October  23, 2011, from http://www.businessweek.com/technology/google-confirms-it-aims-to-own-your-online-id-08292011.html.