by Chris S
Everyday, users enter in keywords when search the internet. Some people may wonder how Google is able to sift through the endless list of websites out on the internet and return such an accurate listing of websites relevant to the keywords you entered. That is thanks to the developers of those websites who place keywords in the titles of their pages and website urls. Keyword placement is vital in website development as it places you higher on the results list when others are using a search engine such as Google. Google has managed to filter out the websites that are typically spam, in order to create are more accurate search result for its users. Knowing this, web developers want to place their keywords in their code in the proper places in order to gain a high ranking for their website. The title tag is big for developers as they can get the proper keywords in this tag in order to return their website higher on the list when users enter similar keywords in the search engine. When coding their website, developers can also place keywords (not too many) in the h1 and body tags. The h1 tag has been another important tool for developers to place keywords in. With the release of HTML5 however, its encouraged to use multiple h1 tags. Search Engine Optimizers won’t penalize websites using multiple h1 tags, however, developers still need to be careful not to abuse the use of the h1 tag as methods will be taken to penalize spam tactics that might try and take advantage of this multiple h1 tag placement. When designing your website a developer wants to keep in mind that quality of the website and code trumps quantity. Its important for relevance and ensuring your website is at the top of the results. Some tips such as, renaming images to logical terms that make sense rather than leaving the image name as img-11782.jpg. You want your website as well as images to contribute to the results process and when users search for images, if you correctly keyword your images, you’re website and images will return in image search results as well.
I’m currently enrolled in a web development class and these tips are useful in the whole web development process. A website is of no use if you can’t get any traffic. Keywords are important and the placement of them is just as important. This will come in handy when finishing up my project 2 in the class as I will keep in mind that tags in the title and h1 should contain keywords relevant to my website. Any images used will be sure to have proper logical names as well. Web development seems to be a neatly organized practice as the article states, “relevance and quality reign supreme over keyword density.” Good practice of these habits can result in your website topping the list when users hit the search button and wait for results. It is also important to understand the changes that take place when a new technology such as HTML5 is introduced to the public. You wouldn’t want to make the mistake of abusing the h1 tag and then receiving penalties on your website due to spamming related issues.
Source: By Mandy Barrington, February 13, 2012