HTML5 and the Banking Industry{6}

This journal talks about the next generation of banking applications using HTML5.  They talk about how instrumental Hyper Text Markup Language was to the driving of the internet.  They say that the financial industry has grown tremendously since the inception of HTML in the early 1990s.  HTML has made some newer releases and the newest version being HTML5.  HTML5 will over new advanced features like server side push, GPS, video and audio playback, etc.  HTML5 will help the banking industry leverage the web and the mobile platform.  With the inception of HTML5 applications will support GPS from the browser and should be able to locate the nearest branch or financial appraiser without using any plugins or asking the user for their location information.  This will save the user several mouse clicks as well as time over the long run.  It will also save a minimal amount of data per user, but over a large spectrum it has the potential to save a lot of money.  Also the GPS will help call centers when a user calls, the operator will know exactly where the client is logged in.  Also, it will provide real-time information as the users move around.  HTML5 will also allow the banks to push information to the user without the user requesting it.  This will effectively change the way banks interact with their clients.  The user interface for audio, video and animation will also eliminate the need for active plugins like flash player or active x.  HTML5 has the potential to drive up user satisfaction and reduce time and mark costs.  The deployment has to be given by the three major corporations driving the IT field, Google, Apple, and Microsoft.

I think this article gives a great perspective on how HTML5 will not only benefit the world wide web as we know it, but also how it will change and create a specific market, the banking industry.  The journal talks about the benefits associated with HTML and how it will change from the previous versions.  I feel that the authors and the users are ready and excited for this new platform to be released.  I am personally excited to see what it has in store as a user.  I probably won’t be coding HTML full time upon graduating but I know that if I get a position in the IT field I will be interacting with the platform as well as well as possibly using it as a business platform.

Prabhala, S., & Punjabi, M. K. (2012). Propelling next generation banking applications with HTML 5. Global Finance, 26(3), 20-21.