HTML5 and the Banking Industry

by Taylor G
This journal talks about the next generation of banking applications using HTML5.  They talk about how instrumental Hyper Text Markup Language was to the driving of the internet.  They say that the financial industry has grown tremendously since the inception of HTML in the early 1990s.  HTML has made some newer releases and the newest version being HTML5.  HTML5 will over new advanced features like server side push, GPS, video and audio playback, etc.  HTML5 will help the banking industry leverage the web and the mobile platform.  With the inception of HTML5 applications will support GPS from the browser and should be able to locate the nearest branch or financial appraiser without using any plugins or asking the user for their location information.  This will save the user several mouse clicks as well as time over the long run.  It will also save a minimal amount of data per user, but over a large spectrum it has the potential to save a lot of money.  Also the GPS will help call centers when a user calls, the operator will know exactly where the client is logged in.  Also, it will provide real-time information as the users move around.  HTML5 will also allow the banks to push information to the user without the user requesting it.  This will effectively change the way banks interact with their clients.  The user interface for audio, video and animation will also eliminate the need for active plugins like flash player or active x.  HTML5 has the potential to drive up user satisfaction and reduce time and mark costs.  The deployment has to be given by the three major corporations driving the IT field, Google, Apple, and Microsoft.

I think this article gives a great perspective on how HTML5 will not only benefit the world wide web as we know it, but also how it will change and create a specific market, the banking industry.  The journal talks about the benefits associated with HTML and how it will change from the previous versions.  I feel that the authors and the users are ready and excited for this new platform to be released.  I am personally excited to see what it has in store as a user.  I probably won’t be coding HTML full time upon graduating but I know that if I get a position in the IT field I will be interacting with the platform as well as well as possibly using it as a business platform.

Prabhala, S., & Punjabi, M. K. (2012). Propelling next generation banking applications with HTML 5. Global Finance, 26(3), 20-21. http://search.proquest.com/docview/928480871?accountid=10357

6 thoughts on “HTML5 and the Banking Industry

  • June 1, 2012 at 1:39 pm
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    I think this is very cool. I look forward to seeing these features when I look for atms on my laptop. I honestly hate typing in my zip code. to me it is kind of a stupid task. The only problem I see is that most laptops dont have GPS on board. And most banks already have mobile applications that utilize your gps location to find branches. But I’m sure many developers will find many more cleaver ways to improve our banking experience with HTML5.

  • June 2, 2012 at 7:37 pm
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    I think that a very interesting and informative article. I am curious to see how everything is going to turn out and am eager see what my experience will be like with these new features. All in all, I think the banking industry will benefit tremendously by using HTML5. Thanks for posting.

  • June 2, 2012 at 9:55 pm
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    Its amazing what HTML5 can do now. That is really cool how the GPS with in HTML5 can locate a near by banking branch for their customer. The only concern I would have is, if the call centers have the ability to know my location what can be sure that any other 3rd party or hacker can find out my location when ever I start to browse the web. Overall great article though.

  • June 3, 2012 at 1:44 am
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    Very interesting and informative article. Hopefully all banks will have HTML 5 for their sites soon as typing in the zip or address every time to search for a local branch’s address or phone number is very inconvenience, so the GPS feature will be great. And hopefully all other sites like UPS/FedEx/etc will also start using HTML 5 soon.

  • June 3, 2012 at 1:01 pm
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    I think this could be very beneficial for the banking industry because like everyone else said it would allow for finding the nearest branch without having to know the zip code of the city you are in. I have run into times that i needed a bank but had not idea what the zip code of the city was that i was in and so it made it difficult to find a branch. Good article.

  • June 3, 2012 at 8:02 pm
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    I found this article to provide an interesting take on usage of HTML 5. By making HTML 5 versatile such as using GPS to find a the nearest bank instead of being asked for by its website, it in itself makes the site more secure against key loggers from gaining such information from unsuspecting users. The will be a quite useful tool indeed for the Banking Industry.

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