Internet Business Intelligence{Comments Off on Internet Business Intelligence}


by Marco M
This article describes the very large amounts of data available on the Internet and focuses on products or tools related to the extraction of data.  Data mining is the extraction of data from the Internet for commercial purposes and is type of business intelligence (“BI”).  BI is a powerful marketing tool for any organization, large or small, e-commerce or non-profit.  It provides information that would help achieve an organization’s goals; however, there is a lack of resources when searching for information about it. Some of the “major BI players” and their BI tools are as listed in this article.  For example, “IBM Cognos 8 provides Dashboards for visualization and Scorecarding for teamwork; Information Builders’ WebFOCUS, in addition to BI, also integrates performance management and data analytics in their tools; JasperSoft’s open source BI Suite supports data analysis, integration, and visualization as well as Web interface capability; Microsoft’s BI Tools are based on SharePoint and SQL services and reporting, which are highly integrated with Office 2010; Oracles’ Business Intelligence Enterprise Edition 11g has various tools that make CRM analytics and ERP analytics easily accessible by users; and finally SAP’s Business Objects XI aims to provide user-friendly data and analytics visualization”. All of these products are designed for “enterprise information systems”.  This article also mentions the need for business intelligence in the industrial and academic bio-research areas.  It discusses the lack of published resources available, and the article ends by predicting that business intelligence can be utilized to acquire information on competitors, track users and “mining can assist in profiling users “.

Business Intelligence

Courtesy of: http://www.dataminingtechniques.net/wp-content/uploads/2011/06/CRISP-DM.png

Although this article was published in 2010, the same issues concerning a lack of published information on various databases or the Internet is still an issue.  There are few resources available and what can be found are consulting firms or software companies trying to sell their products.  However, I think there is some hope in the horizon; I came across a “new” academic program from UC Irvine Extension, offering a “Web Intelligence” certificate program. I think that business intelligence should be large segment of Cal Poly CIS program because of the current and future needs of all commercial and non-commercial industries looking for that specific type of knowledge. Citations: Kin Fun Li; , “Internet Business Intelligence,” P2P, Parallel, Grid, Cloud and Internet Computing (3PGCIC), 2010 International Conference on , vol., no., pp.276-277, 4-6 Nov. 2010 doi: 10.1109/3PGCIC.2010.45 URL: http://0-ieeexplore.ieee.org.opac.library.csupomona.edu/stamp/stamp.jsp?tp=&arnumber=5662777&isnumber=5662580