SSA to upgrade from Google Analytics

by Daniel S
This article talks about how the Social Security Administration wants to improve its website and how they monitor the traffic that comes through its website. The officials at SSA is looking to upgrade its web analytics tool, and to reduce costs and gain support services that can be applied across SSA’s web properties. The Social Security Administration is currently running Google Analytics to measure, collect, analyze, and report of internet data for purposes of optimizing web usage. The main reason why the SSA wants to upgrade its web analytics tool is to identify and focus on the different opportunities for improving its current web page and  its online services to the American people. The SSA also wants to have a software that can handle tens of millions of incoming traffic a month and the ability to produce and export  high volumes of reports. They also want a service-level agreement dashboard that will monitor data collection, reporting uptime and freshness, so they can verify system performance at any time.

 

My knowledge of Web Analytics was what I learned from class. I learned that web analytics was primarily used for website improvement, by tracking the traffic that coming to website and analyzing which part of website was being utilized the most. I learned that most businesses today are not only derived by how much data it can pass on to its customers, but also trying to learn what the customers want by tracking what links the customers are clicking when visiting. It was nice to see that the SSA is trying to improve their online services based on customer’s needs and wants. Plus, I had no idea that the SSA gets that much traffic on a monthly basis and now I understand why they are trying to upgrade their web analytics tool.

 

We discussed this topic a decent amount in class, because to find out how companies try to appeal to the general public by seeing what attracts the customers and things that does not interest them. We talked about Google Analytics and crazyegg.com that is something that is similar to the analytics software, which shows different heat signals of where the customers are spending majority of their time when spending time on a website.

 

Reference:

Yasin, Rutrell (2012, February 22). SSA wants better analytics to improve website. Government Computer News. Retrieved April 7, 2012, from

http://gcn.com/Articles/2012/02/22/SSA-Web-Analytics-in-Cloud.aspx?Page=1

 

 

2 thoughts on “SSA to upgrade from Google Analytics”

  1. Interesting. I wonder what would they need this information for. I am sure there are many reasons why the SSA is doing this but I wonder what kind of useful information they will gain from such activities. Did they say what they were planning to do with the information they will gather from this? Since most Americans have a social security number you can imagine how much traffic their site gets at every given day, with all these people using their sight i would think this would be a good place to try out software or new apps to track incoming traffic but I am very curious why exactly they are making this move.

  2. Great article! I really like this article I believe they are improving their website for the benefit of the people. I think if they offer more services online they would not have huge line at Social Security Offices. It will save a lot of time and effort. I believe by tracking the incoming traffic on their website they can figure out how many people are visiting their website and what area of it they are getting more clicks on. I think this information can help them improve their website accordingly.

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