The Correct Way to Web Analysis{2}

by Eric H
The author of this journal points out the fact that websites acts as a great tool for organizations the opportunity to learn more about interests of customers. It is done so by tracking visitors’ item-by-item click histories(clickstream), and cookies. The author suggested that following the few steps that’s listed in the article will help websites getting a better understand of their customers.

First is why we should perform web analysis, the reason is that it gives a better understanding of how customers are using your site, with these data  websites can rearrange or modify their sites to suits the needs and interest of these customers (Chau,2004). Any good web analysis project should start with some sort of “so what” questions.
Another one is seek simplicity, instead of keeping tracking of each item that customers clicked on, focus on a reasonable number of categories that have the most hits from customers.

I find this article relates to what we have learned from this week’s lecture. Tracking visitors’ item-by-item click histories and very similar to to heat map that was shown in class. I think it’s good that companies use web analysis in helping them grow their e-commerce or non e-commerce sites to provide better services and a better browsing experience for visitors.


Chau, M.2004, “Applying Web analysis in Web page filtering,” Digital Libraries, 2004. Proceedings of the 2004 Joint ACM/IEEE Conference on , vol., no., pp. 376, 7-11 June 2004
doi: 10.1109/JCDL.2004.1336155