by Rafael F
During the course of the week the class lectures and discussions have focused on designing and preparing a web app. One of the main focuses of the in class lectures has been the new distinction between a User Interface and a User Experience. The user interface is what many people are accustomed to on many web sites and apps. They enter a site, are presented with information via text and images and are allowed to make choices. The user experience is a different concept. Instead of being presented with an overload of information, creating a unique experience for users will allow them to come to a decision instead of them having to choose. I will give an example later. The article I chose was from the release of MS Office 2010 beta. This came out a couple of years ago but the topic I thought would be relatable.
MS Office 2010 focuses on the flaws that everyone saw in MS Office 2007. The interface was changed and many people were left wondering what to do and how. The design of ’07 was to provide an experience to the public but instead resulted in an information overload. The article describes the changes that were made to turn ’10 to an experience that would be enjoyable and pleasing rather than frustrating for the user. Being as how I have owned both ’07 and ’10 I can attest to the success of the end product. MS Office 2010 does delivery a much better experience than any previous Office products.
Previously I wanted to share how UI differs from UX. I work in the finance industry and so I like to focus on similar products from my company with others. As my company is a relatively small credit union, we have a difficult time competing with bigger, richer banks. As such, we do the best we can. Our current website provides a great interface filled with just the right amount of information on each page, along with images and a template that is pleasing to view. However, it is only an Interface. Chase has a UX design to their site. If you are searching for a product or service, the site begins by asking simple questions and through the answers given; the user is guided to the correct product for that person. Thus, creating an experience that is pleasing, memorable and most likely to help the user become a returning customer.
Arar, Y. (2010, Microsoft office 2010: An intriguing beta. PC World, 28(1), 12-12-14. Retrieved from http://search.proquest.com/docview/231385367?accountid=10357