by Alexander H
Web Analytics is the measurements, collections, analysis and reporting of understand and optimizing web usage. With that said, they provide a significant role in an e-business and the amount of traffic they receive. Twitter, one of the most popular and largest social media sites, has recently announced a new Web Analytics service that will evidently tailor to a larger audience. Google Analytics was originally used to determine the flow of traffic, but the path was not evident. The new Web Analytics software Twitter plans to implement will allow you to see who is sharing your site content and how. “This opens up new possibilities, such as launching incentive and affiliate programs, which would have been impossible to implement in the past” (Angela West). This tool will ultimately measure the effectiveness of a business’ Tweet button integration and how often its content is mentioned or shared in tweets.
This article ties into this week’s discussion regarding Web Analytics and its uses. In general, Web Analytics are used for measuring web traffic, business and market research, as well as determining and improving upon the effectiveness of a website. Twitter Web Analytics just revamped those uses and improved upon them. Instead of just giving broad information about where your sites traffic is coming from, it also determines the path it took to arrive at your site.
I appreciated the fact that Twitter, of all social media sites, was innovative enough to create something of this caliber. Never have I expected them to do so. I suppose when a popular social site, such as Twitter, has millions of users it is only expected for them to make improvements to their site in both a social and business aspect. The Twitter Web Analytical tool is to be implemented soon enough and businesses and their sites will be able to view trends. These businesses will then be able to determine and improve upon the effectiveness of their site.
How Twitter Web Analytics Will Help Your Business (2011). PC World, Angela West. Retrieved April 8, 2012. http://www.pcworld.com/businesscenter/article/239981/how_twitter_web_analytics_will_help_your_business.html