by Tuyen H
In the article “More auto shoppers relying on the Web for research,” (Hirsch, 2011)Jerry Hirsh discusses about how car shopping culture has changed because of the Internet. More than 80 percent car shoppers research on Wed before buying their car at a dealer. There are many famous website that people can check them out before designing to purchase a car such as Edmunds.com, Kelley Blue Book, and TrueCar Inc. According to said Paul Johnson, chief executive of Irvine-based Kelley Blue Book, there are more than eighteen million car shoppers visit the Kelley Blue Book website and looking at about 250 million pages just for new car information. The author also believes that in the near future most of car shopper will buy their car through the Webs.
Understand of the car shoppers need, those companies like Edmunds.com, Kelley Blue Book, and TrueCar Inc create their website based on user experience. As the result, their webs are very attractive and informative. They are attracting millions of visitors per mouth. Nowadays, web designers should combine User Interface with User Experience to create their website.
I agree with the author about the Internet has changed our buying culture. Not only buying car, people now always research about products that they are going to buy. The Internet provides us most of information about products such as price, warranty, and location. In my opinion, buying a car is really important because it cost me lot of money. Moreover, I will spend a lot of my time driving on it. Therefore, before buying a car, people should research about cars that they want to buy, and the Internet is a huge library people can use.
Hirsch, J. (2011, October 06). More auto shoppers relying on the Web for research. Retrieved October 8, 2011, from Los Angeles Times: http://www.latimes.com/business/autos/la-fi-autos-digital-sales-20111006,0,7281484.story